This page contains a Flash digital edition of a book.
DIGITAL AD SPECIFICATIONS IPC DIGITAL BASIC GUIDELINES


IPC only accepts JavaScript/standard format tags The site has iFrames and will need iFrame-compliant tags for expandables. All flash files must have back-up gifs Flash files must be created in line with Adtech specifications All creative is subject to Publishers approval Late copy charges will apply for late creatives (all creative must be sent to spec by midday of the business day before the campaign start date). Impressions will be prorated in accordance with IAB guidelines


AD FORMATS: JPG, GIF OR SWF FORMAT


MPU: 300x250 Max file size = 40KB Sound = User Initiated Expandable out to approx 600x500 (left & down) – must be click or mouse over activated. And deactivated by mouse off with prominent click to close ‘x’ button on the expandable element. Note: the site has iFrames and will need iFrame- compliant tags.


Double MPU: 300x600 Max file size = 40KB Sound = User Initiated


Banner: 468x60 / Leaderboard728x90 Max file size = 40KB Sound = User Initiated Expandable out to 468x350 or 728x350 (down) – must be click or mouse over activated. And deactivated by mouse off with prominent click to close ‘x’ button on the expandable element. Note: the site has iFrames and will need iFrame- compliant tags.


Skyscraper: 120x600 / 160x600 Max file size = 40KB Sound = User Initiated Expandable out to 350x600 (left) – must be click or mouse over activated. And deactivated by mouse off with prominent click to close ‘x’ button on the expandable element. Note: the site has iFrames and will need iFrame-compliant tags. Please note the homes sites and woman and home can only accommodate the 120x600 sized ads although the 160x600 can fit in this is only possible if they are 3rd party ad served – even then please request them to be created specifically so if they want to serve the 160x600 size in the 120x600 it will appear correctly.


Overlay Max file size = 40KB Sound = User Initiated Animation = 15 Seconds – automatically disappears after the 15 seconds Floating element = 400x400 Prominent click to close ‘x’ button which is visible throughout the animation


MEDIA INFORMATION


TO CONTACT OUR SALES TEAM PLEASE CALL: 020 3148 4237


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