T Partners in Conservation
By Patrick Murray, CCAPresident T 8
HROUGH THE YEARS, marine resource conserva- tion has had its share of champions. There have been legislators, community lead-
ers, business icons and more, but rarely has ocean conservation enjoyed a part- ner whose appeal spans multiple gen- erations and truly has superstar status. With the recent partnership of CCA with Costa sunglasses and country music icon Kenny Chesney, conserva- tion has a new champion. Chesney has sold more than 30 million albums to date and is a four-time Country Music Association and four-in-a-row-Academy of Country Music Entertainer of the Year recipient. He stands as the only artist in any genre to sell one million concert tickets for eight consecutive summers. Costa recently announced the cre- ation of a first-ever limited-edition line of signature sunglasses designed by Chesney. Proceeds generated from the sale of the sunglasses will benefit
CCA, a shared cause for both Chesney and Costa.
The Chesney glasses went on sale
via Costa’s website in mid-March and are also being sold at each stop of Chesney’s “Goin’ Coastal” North Amer- ican concert tour, which began March 17 in West Palm Beach, Florida, and concludes with two shows at Gillette Stadium in Foxboro, Mass. on Aug. 27 and 28. Only a limited number of Ches- ney glasses are being produced and will likely sell out quickly. “The relationship with Costa and CCA, and what they both stand for, goes hand-in-hand with the music that I make,” said Chesney. “It’s important for all generations to be able to enjoy the ocean like I do, and I’m proud to part- ner with Costa to design a line of signa- ture sunglasses that will help support CCA’s vital ocean conservation efforts.” The artwork designs on each sun- glass style are tied to a piece of Chesney’s life. The etched sunglass
www.joincca.org
designs are reminiscent of scrimshaw, an ancient art form practiced by Native Americans and then Yankee whalemen in the early 1800s, who carved nautical images on whale’s teeth during long sea voyages. “We’re huge fans of Kenny and his
music. He’s one of us — we both love the water, we love listening to music while we’re out on our boats, and we both want to do what we can to protect the oceans where we spend so much of our time,” said Al Perkinson, vice pres- ident of marketing at Costa. “The money raised from the sale of Kenny’s line of Costa’s will help CCA conserve our coastlines and promote sustainable sport fishing.” To
check out the Kenny Chesney
Limited Edition Costas, visit
costadelmar.com. Read more about life along the “Goin’ Coastal” tour and join the conversation taking place on Facebook at www.face-
book.com/kennychesney and www.face-
book.com /costasunglasses.
TIDE
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