SPECIAL FEATURE
ENERGY GER
management, social and ethical due diligence – a complex, technically challenging and constantly changing market due to legislation and technology – and creates a green strategy for the whole company.
IF ENERGY AND SUSTAINABILITY IS MANAGED IN A STRATEGIC MANNER BY ONE INDIVIDUAL WHO DELEGATES OUT RESPONSIBILITIES, THEN AN ORGANISATION IS MORE EASILY ABLE TO PRESENT A CLEAR AND TRANSPARENT SUSTAINABLE STRATEGY FOR THE COMPANY AS A WHOLE
The term sustainability strategieswas integrated into the management lexicon in 1992 and has since involved the development of competitive advantages that allow firms to capitalise on environmental and energy efficiency opportunities and to minimise environmental threats. A company’s choices on issues such as environmental management will not only help define its corporate reputation, but also dictate its level of risk exposure, set the standard for competition, influence investor relations and directly impact its bottom line. Since the greening of the business environment is a critical dimension that will provide significant opportunities and threats well into the future, it stands to reason that strategic managers would increasingly seek to implement sustainability strategies in the decades to come and the most effective method of achieving this is to take Energy and Sustainability into the Boardroom.
SUSTAINABILITY MEASURES A COMPANY’S ABILITY TO ACHIEVE ITS BUSINESS GOALS AND INCREASE LONG-TERM SHAREHOLDER VALUE BY INTEGRATING ECONOMIC, ENVIRONMENTAL, AND SOCIAL GROWTH OPPORTUNITIES INTO THE COMPANY’S STRATEGIES
The evidence of growing interest in sustainability is impressive. A survey of 1,000 CEOs from 43 countries by PricewaterhouseCoopers indicated that 79% of these CEOs believe that sustainability is vital to the profitability of any company. The reason for increased
interest is clear. Sustainable practices are profitable because they can reduce risk, make business more efficient and more attractive to consumers, and advance them technologically while reducing environmental and social impact.
WHY THEN, DO SO MANY COMPANIES FAIL TO PUT SUFFICIENT SUSTAINABLE ENERGY MANAGEMENT POLICIES IN PLACE? Here are some questions any company looking to manage their energy and sustainability needs to answer: • How much energy does the business currently use?
• How can you improve your energy efficiency?
• What impact would saving energy have on your business from a financial perspective?
• How do you source your materials?
• Are you using sustainable products and processes?
• What is your impact on the local and global community?
Those businesses that are unable to answer all of these questions have really only scratched the surface of effective sustainable energy management. Addressing these questions is the role of the Energy and Sustainability Manager and the first step into producing a robust framework for making significant and continued strategic improvements. The UK is signed up to EU targets of 20% of energy from renewables and 10% of transport fuels from biofuels by 2020. Response to these challenges can be seen in EU legislation with the 2007 EU energy policy regarded as a first step towards a low-energy economy by improving security of supply, competitiveness and increasing sustainability. “Meeting the Energy Challenge – A White Paper on Energy” (2007) by the then Department of Trade and Industry (now the Department of Energy and Climate Change), reiterates the UK’s stance that its cornerstones are to save energy, develop cleaner energy supplies and secure reliable energy supplies at prices set in competitive markets which are regulated independently. It is the role of the Energy and Sustainability Manager that could
implement this strategically within an organisation, thus helping to create large cost reductions as well as ensuring the organisation complies with the most up to date regulations.
Sustainable energy management is the process of monitoring, controlling, and conserving energy in a building or organisation. Typically this involves: • Metering energy consumption and collecting the data.
• Finding opportunities to save energy, and estimating how much energy each opportunity could save.
• Taking action to target the opportunities to save energy The roles of the Energy and Sustainability Manager would therefore work to change the way organisations think and act. For example, adding energy efficiency and conservation into the formula of considerations for new construction and operations and maintenance. The Energy and Sustainability Manager could also advocate for the owners and operators of facilities to think more sustainably. The Energy Group Manager, Mark
Vidler, comments: “It is increasingly necessary for companies to recognise the importance of sustainability and its application in every aspect of energy management. This is a highly competitive market, our candidates at Allen & York are of the highest calibre, and with most being CIBC Registered, we work with many corporate clients in order to place the most ideal sustainability professional that will actively contribute to that triple bottom line”.
Having a process driven energy and sustainability strategy in place provides an organisation with competitive advantages of cost leadership and market differentiation through improved environmental and energy efficiency. International Sustainability Recruitment Consultancy, Allen & York specialise in sourcing the highest caliber of Energy and Sustainability Managers for corporations worldwide.
www.allen-york.com Tel: 0844 371 8986
SUSTAINABLE FM | APRIL 2011 |15
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