Moore - regularly use Twitter to make announce- ments, or drive some positive headlines. Elsewhere, Twitter continues to dominate politics. In last year’s British election, more than 600 candidates Twittered—and now 200 Members of Parliament are active tweeters. In the U.S., Twitter has been useful in predicting outcomes, too: In the presidential race, the G.O.P.’s John McCain signed up nearly 5,000 Twitter fol- lowers. Barack Obama? He had 120,000. In the coming year’s many political contests,
Twitter will be the favoured technology to beat back the data smog, and capture votes. It’ll also be where some hot-tempered—or too-quick—politi- cos meet an untimely end. Mostly, however, Twitter will be what a witty
reader told me: “Speaking in short bursts means context can dis- appear. In short, it’s perfect for politics.”
Warren Kinsella is the president and the founder of the Daisy Consulting Group. His web site can be found at
warrenkinsella.com
TAGS Full service advertising. Social marketing. Union communications. Electoral campaigns. Change marketing. NGOs & Associations. Video, online & interactive. Training & coaching. Proudly unionized.
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April 2011 | Campaigns & Elections 53
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