F rom the Editor BERNIE MORTON
Heading to the Polls A
Today the Harper government fell. A non-confidence vote in Parliament passed 156-145.
Are you ready Canada…we are heading to the polls on May 2, 2011 to choose the next Government of Canada and Prime Minister. By the time our April 2011 issue
I have always
said that nothing replaces good old fashioned door-knocking. But even the door-knocking canvass has changed.
goes “live” campaign teams from all political parties will have rolled up their sleeves and will be in full swing. Campaign plans will have been written and will be in execution mode; signs will be up; literature delivered; websites receiving hundreds to thousands of hits daily; and the social media war will be at its highest.
Campaign teams looking for an edge will be well served to closely read the wise words offered by our outstand- ing team of political and campaign architects, strategists and tacticians. The winning formula for your campaign may very well be found in this, or past issues, of Campaigns & Elections. In our April issue, the first of four issues for 2011, we focus on the role that technology has, and is playing, in campaigns. Some have said that 2011 is the year
of the Twitter campaign…the year that Twitter and social media could be the dramatic difference between winners and losers. Along with Twitter, we ex- amine campaign and political technol- ogies and their evolution. Campaigns that employ technology as part of their arsenal will undoubtedly have a distinct advantage over their less tech savvy opponents. The real challenge will be finding that magical mix between old
tried and true campaigning – and the new modern campaigning offered by technology. And while we expect most campaigns to have some form of social media presence and technology plan, the winners will likely be those who have the best tactical uses for these new modern campaign tools. I have always said that nothing
replaces good old fashioned door- knocking. But even the door-knock- ing canvass has changed. Voters’ lists are digitally available which offers numer- ous opportunities for technology to be part of the traditional door-knock canvass. Not only will candidates be going through two or three pairs of shoes during the campaign period, but perhaps also two or three Blackberries, iPads or iPhones. It is also very possible that by the time our December 2011 issue goes digitally “live”, technologies that are now in beta testing will be ready to go. With numerous provincial elec- tions happening across the country in 2011, and an exciting federal election underway, 2011 is the Year of the Elec- tion for Canada. Will it also be the year that technology makes a dramatic breakthrough and is attributed to being the fine difference between victory and defeat? Only time will tell.
Bernie Morton Associate Editor - Canada
April 2011 | Campaigns & Elections 5
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