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Visit USA Publications
Visit USA commissions a number of publications, newsletters, e-mail and direct mail every year, all of which are based upon members' services, products and destinations.
The publications are very targeted to ensure that they reach known or potential travellers to the USA. Members' press releases are covered as well as UK-USA industry news stories and events and there is no charge to members for inclusion of their articles or stories. There are also many advertising opportunities which members can take advantage of to promote their organisation's services.
VISIT USA TRAVEL PLANNER This is effectively the ‘who’s who’ directory of all organisations involved in the UK-USA travel market and is extensively used by travellers and the UK travel trade to assist in planning and
making US travel arrangements. 100,000 copies of this 72-page brochure are issued annually and each edition is normally available at the World Travel Market in November ahead of the following year’s main booking season. The main distribution takes place in January to travel agents and consumers with a known interest in travel to the United States. All members are featured and they also have the ability to upgrade their entry as well as advertise in the publication.
VISIT USA NOW! A dedicated two-page Visit USA insert within Selling Long Haul issued monthly including stories, events and member announcements sent to 16,000 trade organisations throughout the UK.
VISIT USA ONLINE An electronic newsletter version of Visit USA Now! that is e-mailed every month to some 16,000 UK travel trade personnel and features the products and services of Visit USA members.
TRAVEL NEWS USA An electronic newsletter e-mailed eight times per year to 37,000 UK consumers with a known interest in travel to the USA which features members’ products and services on a ‘pay to play’ basis. In order to ensure that consumer interest is maintained, only eight participants are included in each issue and these feature 50 words of copy, a colour picture and hyperlinks to the advertiser’s home site and / or to their brochure request service. This is a popular service with Visit USA members and is very often sold out early.
PUBLICATIONS INFORMATION These publications are produced and distributed for Visit USA by its publishing partner:-
BMI Publishing Ltd T: +44 (0) 20 8649 7233 E:
sally.parker@
bmipublishing.co.uk
Sally Parker can be contacted directly for further information on advertising rates and availability.
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