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. . .cont'd
Travel Information Through selection of key destination and holiday criteria, requests from site visitors for travel information are directed to the member organisations that meet their holiday choice.
Brochure Request Services* A website facility that displays members’ brochures according to visitors' selection criteria and then channels these requests directly to members for fulfilment. This facility also includes the
capability to access members’ electronic, downloadable brochures.
Video Request Services* A facility that gives the site visitor access to members’ product, services or destination videos according to their selected criteria.
Destination Information A comprehensive listing of all US states complete with up-to-date, relevant destination information and useful links.
Visa & ESTA Information The website includes direct access to the US Electronic System for Travel Authorisation (ESTA) plus summary supporting information as well as key visa information regarding entry into the United States.
Hyperlink* A direct link facility that connects Visit USA site visitors back to Visit USA members’ own websites.
Advertising* A limited series of prominent advertising positions within the Visit USA website that alternate between a sales message and the advertiser’s hyperlink. Advertisements also alternate between the on-site positions to give maximum exposure.
nnsylvania Rhode Island South Carolina South Dakota nnessee Texas Utah Vermont VirginiaWashington West Virginia inWyoming Alabama Alaska Arizona Arkansas California
www.visitusa.org.uk 77
DARIEN CHIN
© MEREDITH CORPORATION/JOHN NOLTNER
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