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What is The Visit USA Association?


Visit USA in the UK is a pivotal association for all those involved in the UK-USA travel market. Well-supported and proactive, it has gone from strength to strength since it was launched 15 years ago.


WHAT IS VISIT USA? Visit USA is an association of like- minded businesses. It’s made up of hundreds of organisations with a shared mission – to promote UK-USA travel. From the largest multi-nationals to sharply focused specialists, the membership is diverse and comprehensive. You can check the full list of members at www.vusa.org.uk


WHAT FUELS OUR SUCCESS? More than four million visitors travel between the UK and the USA each year, spending $20+ billion. The USA is by far the UK’s most popular long haul destination and the UK is the USA’s most important overseas market. Every member of Visit USA has a


shared interest in winning that business, stimulating awareness and creating


growth. By coming together within one association the members have the power to dramatically increase their impact and more fully exploit the market’s huge potential. The US government does not


currently operate any overseas tourism offices so Visit USA has become THE point of reference for consumers and trade buyers seeking help and advice on the destination. The Association is self- funded so free to run events and activities in a quick and responsive manner as best suits the market.


WHY JOIN VISIT USA? Visit USA is a thriving and growing organisation. It has a great track record of delivering against very specific objectives. A low annual subscription gives members access to high impact


and effective marketing and sales support. The Association:  Builds awareness  Stimulates demand  Generates responses and directly channels them to members for response, fulfilment or booking  Offers meaningful membership benefits as detailed through this guide  Ensures cost-effective marketing of your products or destination  Delivers impact and efficiency


WHO SHOULD JOIN VISIT USA? Any organisation involved in the UK-USA travel market and looking for growth and development should be a part of Visit USA. This is your Association in the UK, your way to build business and strengthen relationships. Visit our website or contact us for further information. This is an extremely active, well-supported Association. Be a part of it and thrive!


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www.visitusa.org.uk 33


GREATER BOSTON CVB


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