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CONTENTS


20 48 14 UP FRONT


A WORD FROM THE SFA: Avine McNally, acting director, SFA, on sentiment and Government


actions................................................................................... 6 NEWS: All the latest .......................................................... 8 COVER STORY: John Boyle, founder of Boylesports, on


grabbing opportunities ....................................................... 14 THE INTERVIEW: Former telecoms regulator


Etain Doyle shares her organisational insights ................... 18 THE ENTREPRENEUR: Ed O’Reilly, founder of


Trustwater, on exporting an idea ......................................... 26 STRATEGY SALES & MARKETING: Te latest thinking on brand


management from John Fanning ........................................ 20 LEADERSHIP: Te need for leaders to rewire their brains ................................................................................. 24


32 INNOVATION: Linkages between institutes of technology


and small business .............................................................. 28 SUSTAINABLE BUSINESS: Profile of An Tslí Ghlas – Te Green Way ................................................................ 36


OPERATIONS LEGISLATION AND COMPLIANCE: Sale of Goods Acts


and business ........................................................................ 32 HUMAN RESOURCES: Employees’ leave entitlements ...... 34 FINANCE: Te evolving bank-business relationship .......... 38


SFA NEWS WORD FROM THE SFA: Views from incoming SFA


chairman Ian Martin .......................................................... 42 EVENTS: Speed networking and more .............................. 44 JOBS: Acting director of the SFA Avine McNally on employment issues ............................................................. 48


VOL 4 ISSUE 1 2011 OWNER MANAGER 5


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