THE ENTREPRENEUR
first commercial installation was with the Queally Group at its beverage and soup plant in Naas, Co Kildare. “Our technology eliminates the need for traditional chemi-
cals and because of this we dramatically reduce the risk associ- ated with those. Tat means cleaning cycles can be shortened, which produces savings on a number of levels. Very often companies get a return on investment from our systems of less than 12 months.” Te systems range in cost from €50,000 to €400,000. Trustwater now employs 45 people, 35 of whom are being
paid out of Ireland, and has offices in Minneapolis, the US and Münster, Germany. “People are the key to success and having the right peo-
ple on the ground in given territories is important. We grew internationally by moving very quickly and getting on a lot of planes. Once a team is established in a foreign market it is a natural progression to build a structure around that. For instance, Minnesota is home to a large number of food pro- cessors and potential customers,” says O’Reilly. “As a company we are getting close to break-even. We’re
continuing to invest in the growth of the business by putting the infrastructure in place for further development. Te time is right for green-tech offerings such as ours. We have very aggressive growth targets within the coming five years.” Regarding O’Reilly’s evolving role at the helm of the com-
pany, he has this to say: “In the early stages I was focused on the science and engineering aspect, trying to build up a good understanding of it. I looked at regulations, focusing on where the greatest need was, for example, in water disinfec- tion. It used to be the Netherlands, now it’s more Germany and Scandinavia. From there, my role moved into sales and being able to get the product out there. It helps if you can change your spots.”
BEING ABLE TO GET THE PRODUCT OUT THERE. IT HELPS IF YOU CANCHANGE YOUR SPOTS’
F VOL 4 ISSUE 1 2011 OWNER MANAGER 27
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