feature automation & asset management
By definition, the deployment of content across a broad range of linear and non-linear platform services requires new thinking about scheduling. Whereas broadcasters were previously only concerned with programmes, times, and channels when dealing with multiple linear schedules, they must now also consider delivery of content to VoD services - adding considerations such as platforms, availability windows, asset packaging and delivery, content discovery, and offer management to the scheduling mix. Likewise, broadcasters need an inventory management system that can handle a wide variety of inventory types. Media companies are now selling inventory across linear channels, VoD, the Internet, cinema, other out of home outlets, and print media - and they need to be able to combine these for the maximum benefit of their advertisers or agency customers. Bob Lamb, chief technology officer, and Geoff Hutton, chief functional architect for Pilat Media, report.
Automating business management for multi-platform delivery
A
n integrated approach to broadcast business management addresses these scheduling and inventory challenges by driving different
processes and departments from a single database and workflow engine. This unified, centralised strategy enables today’s media enterprise to
Figure 1 shows a robust broadcast management system providing maximum flexibility by
creating inventory collections called ‘sales products’ that reflect the characteristics of each platform and media type.
manage traditional media services such as multi-channel linear TV alongside new media offerings, without disrupting the company’s tried-and-true business processes.
Centralised scheduling
With an integrated broadcast management system that provides a
central metadata repository and a set of scheduling tools for each service, a broadcasting operation can dramatically enhance the consistency and efficiency of its multi-platform programming. Users can explore various scheduling scenarios, track schedule costs, and manage content inventory utilisation across the entire multi-channel and on- demand operation - all from a single centralised scheduling function. For a typical linear broadcast, the broadcast management system provides a comprehensive view into the entire programming strategy to maintain programme consistencies and synergies between all platform services. The system’s ‘schedule awareness’ tracks when and where a programme was originally scheduled and alerts the scheduler when the content has been moved to a different slot, offering ample opportunity to make sure the promotions for the original airing have been removed and replaced with new content. When VoD and other non-linear services are added to the mix, they add new layers of scheduling
26 l ibe l january/february 2011 l
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