automation & asset management feature
deliver them to the right platforms, from conventional playout to mobile, streaming and Internet. This eliminates the need for manual processing and checking, reducing operational overheads. Again, once each step in the process is completed, the results are communicated across the combined system for complete visibility.
In today’s competitive media marketplace, ‘speed to market’ is often a key differentiator. The ability to turn around recordings of live sports and news events, provide highlights packages and do it before the competition is becoming increasingly important, particularly around high- revenue channels and markets. Complete solutions, such as those used by Orbit Showtime Network and, in particular, ADMC, show how these requirements can be delivered as an extremely fast and cost-effective service. ADMC, for example, recently purchased rights to the English Premier League and has launched new sports channels, which created a broad range of new commercial considerations. To deal with the new demands, ADMC installed a solution based on Harris automation and asset management technology to automate tasks that schedule, prepare, move, and deliver content. These systems support new revenue streams, improving programme quality and creating efficiencies that make it possible to deliver on all the new opportunities that come with live broadcast - with a surprisingly small increase in resources. In any case, designing the system as a single end-to-end, tightly integrated solution is key.
Material recorded into the system by any means can be logged - whilst still recording - using an extremely efficient toolset that minimises manual keystroke entry. This data can then be
used to generate an EDL (edit decision list) and trigger an automatic workflow. Using the information in the EDL ensures that all material is available to a craft editing system or processed automatically by a conforming engine such as Harris Instant Online which will not only conform the base EDL, but also generate parallel copies in various formats without further manual involvement. The ability of systems such as the Harris NEXIO video server to allow editing ‘On SAN’ again add speed to the overall process. This stage of the process triggers the required workflows not only to move the new material to the desired location, but also to share the metadata across the subsystems to update scheduling and the playout engine, enabling the instant transmission of newly created packages.
Many companies seek to distribute copies of the as-broadcast material on various platforms. Recordings can be automatically generated by the playout automation systems and then automatically reformatted into other formats using either the original timing information or revised information, if required.
While automating processes, many operations will still want, or need, to include various manual steps in their workflows. It could be for legal compliance reasons, censorship, craft editing or simply as a check while they gain confidence in fully automated workflows. The workflow tools allow these steps to be built-in as required, and individuals logging into the system will be presented with their tasks as they arise. Adoption of an SOA architecture and modular user interface allows users to access functions and services from any part of the system to complete their tasks, whilst still maintaining the operational familiarity
It is only possible to obtain optimum efficiency across the business by implementing a truly integrated solution that shares metadata effectively and uses it to make intelligent decisions, whilst still providing the flexibility to adapt to new business models.
of their core environment. For example, a scheduler sitting in the traffic department could access the full search and metadata functionality of a complete asset management system from the desktop, and an editor sitting at an NLE desktop can access exactly the same services, but from a UI tailored to individual operational needs.
A comprehensive workflow engine provides the flexibility to mix and match automated and manual processes based on the metadata and rights information already contained in the system. For example, only material for premium channels would be routed through manual QC (quality control), material for other channels or that had already been QC’d for a premium platform could be routed through a fully automatic path. Results from automated QC can be used intelligently in combination with rights information to automatically decide follow-up actions. Material in certain formats or from certain sources may be routed through automatic correction tools, whilst more critical material can again be routed for manual check. The opportunity to automate individual elements of the broadcast/media business has been around for a long time. However, historically, automating one part of the system has often just moved the overhead to another part, as was seen in the early days of playout automation when workload and overhead moved from transmission upstream to ingest and material preparation. It is only possible to obtain optimum efficiency across the business by implementing a truly integrated solution that shares metadata effectively and uses it to make intelligent decisions, whilst still providing the flexibility to adapt to new business models.
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www.ibeweb.com l january/february 2011 l ibe l 21
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