feature automation & asset management
Optimising operations through system design
Continued from Page15.
distribution in addition to transmission. This requirement was inconceivable just a decade ago. If an organisation’s workflow has been hard-wired to perform only a single job, then substantive changes to its business model and, in turn, to the organisation’s operations can potentially mean that an entirely new system must be deployed. Because the flexibility to fine-tune and modify workflows according to evolving business needs is an essential characteristic in a new system, the selection of workflow and media management system is a critical success factor when developing and deploying that system. Systems that allow workflow and notification processes to be coded into the system require the vendor to be involved in every change and modification needed. This can prove expensive and time-consuming, and it also creates a dependency on the availability of the professional services
The Omneon platform enables media enterprises of any size to select the individual components of a solution that are the best fit for its purpose.
team within that organisation. There are also systems that enable workflows to be modeled graphically, parameters for each task configured, and then implemented in real time. While this can be a very powerful capability, administrators must be fully trained on the system and fully understand the implications of any changes they make.
To simplify file-based workflow management and the smooth integration of best-of-breed systems across the process chain, the Omneon Media Application Server (MAS) and the Omneon ProXplore media management application together enable enterprise-wide visibility and coordinated management of content, based on business rules. Built on standard IT hardware, the Omneon MAS provides an intelligent middleware layer between stored media content and the applications used to access or perform media processing tasks on content as it moves through its life cycle. This workflow and media management solution ensures that operators throughout the facility and across the workflow can easily manage, access, and process stored content as needed from a centralised platform.
The Omneon platform enables media enterprises of any size to select the individual components of a solution that are the best fit for its purpose. Ensuring that the entire system is managed and controlled from a single interface, the platform negates any possible integration issues or deployment challenges. It also guarantees that comprehensive systems, with capabilities extending beyond those that Omneon provides, can be tightly integrated and directly controlled as part of a cohesive workflow. One such example is caption processing. While the Omneon product suite doesn’t provide direct capabilities for this function, the platform enables best-of-breed vendors in this space to tie into the platform and to be controlled by the MAS at the appropriate stage in the workflow. Supporting the workflow from start to finish, the Omneon platform makes it easy for organisations to benefit from the core advantage of workflow- oriented system design: the notion that each component of the system can be selected on its relative merits, resulting in a true best-of-breed implementation. As such, every discreet component can be the best possible fit for its intended task.
16 l ibe l january/february 2011 l
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