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from local elementary schools. In fact there will be a lot for kids to do at Floriade and each area will have its own themed play area close to a restaurant.


We are expecting theme-park level attendance! For our visitor projection and analysis we worked with AECOM, whose data confirmed that we are focused in the right direction, on target to attract 2 million paying guests (2.3 million attendance in total). That's more than all theme parks in the Netherlands except the mighty Efteling!


entertainment, but those 60 minutes are responsible for 30% of the guest's satisfaction. At Floriade we will feature six locations for live entertainment, including a 1,200 seat amphitheatre for large concerts, an indoor theatre and three smaller spaces near restaurants where we will showcase small concerts, DJs etc. In addition there will also be a lot of street theatre, roaming characters, mime artists etc. We really want to capitalise on this part of our offering.


We will have two park mascots. Our costumed characters Flora and Florian, a girl and a boy, have been developed together with groups


A general manager with Efteling from 1989 to 1996, Paul Beck also served with Volkswagen's Autostadt in Wolfsburg, Germany, while Mark Wijman has worked with Warner Bros Movie World (now Movie Park) in Germany and Kongeparken in Norway, as well as serving on IAAPA's food & beverage committee. Floriade 2012 takes place in Venlo, The Netherlands, from April to September 2012. www.floriade.com


NEW THRILL RIDE FOR 2011 XLR8


High speed experience, extreme


acceleration and deceleration,


16 passengers, one semi-trailer, 1.5 hours set-up.


INVERSION


ANOTHER SUCCESSFUL KMG THRILL RIDE! Revolving seats, 24 meters height, 12 persons. one semi-trailer, 4 hours set-up


“Mission Space” (80 mtrs. high) will have it’s premiere at the Rotterdam Fair!


KMG Europe BV Tel: +31-545 294 545 FEBRUARY 2011


Parallelweg 35-7161 AE Neede Fax: +31-545 291 306


E-mail: sales@kmg.nl www.kmg.nl 33


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