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GASSER To achieve the desired seating longevity, casinos


must purchase chairs with top quality fabrics and mechanisms. Gasser cautions that in addition to reflecting poorly on the establishment, worn and tattered seating can become an unacceptable liability as the assembly points and moving parts wear due to continuing use and abuse.


“Like casino carpeting, slot and table game stools and chairs are products that can only be cleaned or reupholstered so many times before reaching the point of diminishing return and needing replacement,” claims Gasser.


“Chairs can enhance the casino experience, go unnoticed, or make life miserable with guest complaints and constant maintenance.”


Price agrees that seating directly impacts customer satisfaction. She says, “Chairs can enhance the casino experience, go unnoticed, or make life miserable with guest complaints and constant maintenance. Our older demographic requires seating that provides the same comfort from the time they first sit down to when they finish after hours of play. Casinos often attract dirt, so we wanted elegant, durable chairs that we could easily keep clean.”


Trabue also expected durability as a prerequisite. “We


have not replaced any casters or dealer chair hydraulics, which can be a common thing. Gasser produces quality chairs with absolute real value. It is ironic that because Gasser’s chairs are so great, we won’t need to buy new chairs any time soon,” claims Trabue.


Looking ahead this year, Gasser anticipates growth.


He says, “Aside from a few new gaming projects, postponed normal replacement and remodeling plans are complementing casinos’ long overdue renovation efforts. We expect continued increases in 2011, based on economic improvement and recent trade show inquiries about new casino furniture. The strong turnout at the January Consumer Electronics Show in Las Vegas bodes well for 2011.”


To address a larger volume of sales, Gasser Chair has introduced multiple new models and options:


• The Park Avenue luxury collection features a sophisticated “window” backrest design, with an extraordinarily comfortable, generously padded seat and backrest.


• An expanded Players Choice “Comfort Plus” series offers stylish ergonomic designs with numerous options, including poker seating versions.


• The innovative patent-pending “Floating Base” for slot seating adds excitement, thanks to the popularity of disc bases in casinos. The design increases mobility as it significantly reduces the likelihood that the base edge will catch on the carpet when the stool is moved.


• Throughout the recession, casino operators have demanded extra value in casino seating. For some, the answer has been Gasser Chair’s unique “Proven Solutions” program. Factory remanufactured stools and chairs are sold at significant savings of 20 percent to 30 percent. Similar to classic car restorations, Gasser Chair performs a “frame off” refurbishing process. The renovated furniture is undetectable from new products.


As solid members of the Youngstown community,


Gasser Chair views itself as an organization committed to civic conscientiousness and socially responsible gaming programs. The company supports a “green” environment, recycling its older seating products.


As solid corporate citizens, Gasser Chair produces


100 percent of its product line at either the Youngstown headquarters or the nearby Berlin Wood production facility. The firm has contributed significant tax revenues to Ohio’s treasury over six decades.


After several failed attempts, tough economic conditions motivated Ohio voters in November 2009 to approve the construction and operation of casinos in Cincinnati, Cleveland, Columbus and Toledo. Gasser Chair is eagerly preparing to actively participate in this future casino marketplace.


Mark Gasser hopes that their long business history in Ohio gives them an advantage as a supplier. He says, “With so much to look forward to, I expect 2011 to be an exciting and demanding year.”


50 FEBRUARY 2011


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