ICE PREVIEW
GEN3 Evolution and PromoNet take centre stage for FutureLogic at ICE
Be sure to visit stand 4160 for the latest developments in TITO and more T
his year at ICE 2011 in stand 4160, FutureLogic will demonstrate its new GEN3 Evolution ticket printer and PromoNet Promotional Couponing Solution. Both technologies will highlight the ease-of-use,
flexibility and effectiveness of FutureLogic’s intelligent promotional couponing to increase game play and enhance players experience on Aristocrat, IGT, WMS and Novomatic gaming machines.
The PromoNet solution stands apart from other solutions by being able to tailor different reward programs to carded and non-carded players; rewarding casinos most valuable players, boosting club membership and reaching out to all players with promotional coupons. With promotional triggers based on real-time game play metrics, slot promotions are directly linked to customer behaviour. With the PromoNet solution installed across the floor, casinos will be able to boost membership of their Players Club, raise the percentage of carded play, and increase slot revenues. The flexible and feature-rich PromoNet solution is already being tested in a number of casino labs around the world. “We’re very excited with the response and the number of opportunities following our product demonstrations at the G2E show in Las Vegas. We have significant interest from major casino operators all over the world”, said John Edmunds, VP FutureLogic International Markets.
PromoNet Promotional Campaigns can be
downloaded via a secure network to the slot floor, Players Club, restaurants, hotels and shops. This provides an integrated couponing solution across the entire operation. Business analytics applications monitor the success and return of individual couponing campaigns, enabling operators to identify which promotions are the most popular and to customize them to reward their most valuable players. Couponing triggers can be based on a number of different events such as games played, amount wagered, time on machine, maximum bet percentage, etc.; and because the process is fully automated, promotional campaigns run 24/7 with no additional resources. “The PromoNet Promotional Couponing Solution offers a unique proposition,” says Edmunds.
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“It uses real-time play metrics to identify and target the most valuable players in the casino. It then rewards these players with promotional coupons enticing them to extend their visit, make a return trip or instantly sign-up to the Players Club – creating a unique player experience and building customer loyalty”.
FutureLogic’s award winning GEN3 Evolution
printer is the perfect partner for the PromoNet solution with its dual-processing capability, photographic quality ticket printing and market- leading print speed. The GEN3 Evolution printer has the only Advanced Graphics Printing (AGP) technology in gaming, which enables it to print near- photographic quality, eye-catching promotional coupons, making each rewards programme and player experience stand out from the rest.
With room for 450 tickets, the GEN3 Evolution
printer will continue to print near-photographic quality tickets long after its 200-ticket-competitors need a refill, saving even more time and money. “Over time this provides considerable savings”, noted Edmunds. “If an electronic gaming machine prints an average of 30 tickets per day, switching to the GEN3 Evolution printer will save approximately 30 refills per year. At an estimated labour cost and machine down time of $5-$10 per refill, that equates to $750- $1,500 per machine over 5 years”.
The GEN3 Evolution printer is designed to keep pace with current – and future – demands of server- based gaming, promotional couponing and continually evolving TITO markets. The GEN3 Evolution printer’s TITO game ports include USB 2.0 (GSA, GDS, SPC/IGT, SBG) RS-232 and Netplex. Promotional ports include Ethernet, USB 2.0 and RS- 232. To further facilitate couponing, the printer features a Programmable Bursting Scheme (PBS) that can be used to burst single or multiple joined coupons directly into the player’s hand during or after a play session. Like the GEN2 series of printers, the GEN3 Evolution is hot swappable; has ITH Intelligent Ticket Handling, which ensures tickets are only available after they are fully printed and burst; an IntelligentBezel feature, which reduces paper jams; and ProColor 2-Colour printing technology.
Eye-catching coupons can be created using the PromoNet couponing solution
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