ISPO Preview ISPO 2011
Date: 6-9 February, 2011 Location: New Munich Trade Fair Centre
Time: 9am-6pm (9am-5pm on the last day)
Organiser: Messe München
Website:
http://www.ispo.com
The US is one market where Evans says he would like to see growth in Opro’s distributor channel, although he says the distribution model on the other side of the Atlantic is different so will require deeper investigation in the first instance than other international markets. But to reinforce its message with possible new partners, Opro’s stand will play home to the company’s German distributor who will be using it as a base to talk to its own local customers, as well as acting as a reference point for Opro in discussions with potential new distributor partners. 1000 Mile will also be looking for new overseas distribution partners and contacts, as will manufacturers Echelon Sport and Winmau. Barnsley-based Echelon Sport, which claims to be the world’s largest manufacturer of synthetic shuttlecocks, says it has attended ISPO for a number of years, primarily as a visitor. However, director Ray Clark says attending as an exhibitor
could open up new avenues for it.
Says Clark: “We hope to get a few business leads out of it by exhibiting ourselves this year.” Clark notes that Echelon Sport has had long-term arrangements with a few choice brands like Dunlop and Slazenger, where it manufactured products exclusively for them and they bought exclusively from it. These have now ended so it is looking to broaden its horizons.
“As a business we want to spread ourselves a little more and have our eggs in several little baskets rather than a few big ones,” Clark says.
Winmau has been attending ISPO for over 20 years, and Hall says: “We go to attract new customers and contacts in emerging markets. It’s great when they attend the show as they’ve already heard of Winmau and it’s demanded by the players in that country. It
helps us measure our global reach in darts and the opportunities that exist there.” Hall adds: “Every year without fail we’ve always had a big surprise in terms of a new country or customer appearing with new opportunities.” ● SGB Sports will run a special pull-out ISPO guide in the January issue as a reference tool for you to take with you to show.
UK pavilion exhibitors:
1000 Mile Sportswear Harrows Darts Echelon Sport Harrod UK
HD Sports Distribution Jakabel
Nodor International, as Winmau
Opro Primo Play
Rainbow Running Reydon Sports Target Sports Unicorn Products
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