Rewards for recycling for non-wheelie bin households
The ‘rewards for recycling’ programme, RecycleBank, has partnered with Coca-Cola Great Britain to deliver the UK’s first incentives programme to reward residents in households without access to a wheelie bin for recycling their mixed materials.
The new solution, which is ideal for high density housing areas, was launched to 13,000 residents in the Royal Borough of Windsor and Maidenhead in November. Several London boroughs and other inner city areas are also looking at the programme closely.
Coca-Cola is helping to deliver the loyalty reward scheme with RecycleBank by sponsoring the 300 point activation bonus. Residents will also be able to redeem the Coca- Cola reward voucher upon activation for £1 off any Coca- Cola, diet Coke or Coke Zero product.
Jon Woods, Country Manager for Coca-Cola Great Britain, said; “We want to find ways to inspire consumers
to recycle using the appeal of our brands as well as looking for innovative means to make recycling easier for everyone. Supporting this new scheme from RecycleBank is another step on our journey to make our packaging truly sustainable.”
RecycleBank has worked with partners the Royal Borough of Windsor and Maidenhead and Veolia Environmental Services to find a practical way of ensuring all homes have the opportunity to take part. The solution enables RecycleBank Rewards to be made available to residents who don’t have their own individual wheelie bin - including those who live in flats with communal recycling facilities, narrow streets which are inaccessible to refuse collection vehicles or older properties where there is not enough bin storage space.
Sue Igoe, UK Managing Director of RecycleBank added; “This is a great step forward for RecycleBank which will directly address a crucial issue of how we reward residents in areas where there isn’t access to an individual household wheelie bin.
Early indications of the full borough roll out show that there has been an increase in the region of 40% in the average weight of dry recycling material collected from households that have activated a rewards account, compared to the average recycling weight collected per household using the previous two-box system. So far, 61% of households which have received a blue bin are taking part in the RecycleBank scheme.
ENVIRONMENT INDUSTRY MAGAZINE |7|
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