Geographic information – underpinning decision making in Great Britain and key to our environmental future
Marc Hobell, Head of Sales, Public Sector and Utilities
The environment is increasingly in the news and on the minds of the Government and people across the country. The focus is often on natural disasters or a need to increase recycling, reduce carbon emissions or find renewable energy sources. At the same time there are huge and exciting opportunities for GI to be harnessed and we frequently see it being used to improve services and generate innovation in the environment industry. Ordnance Survey works to maximise the use of GI now and in the future – our customers see GI underpinning decision making in Great Britain and we believe it is key to our environmental future.
Ordnance Survey is Great Britain’s national mapping agency. For over 200 years it has been our job to collect, maintain and provide information on the ever-changing landscape. Many people know us for our paper maps, which are an invaluable passport to navigating the nation, but our intelligent data is relied on for a range of other things too. We have around 500 partners that rely on our data to create value-added products and services. Market sectors like insurance and banking are in the early stages of harnessing the full power of GI but over the last decade for large areas of both public and private sectors – such as utility companies – location is now seen to be a critical part of the decision making process.
Today, GI is in use across the spectrum benefiting a wide variety of people in their daily lives. Whether it is through their satnav, the latest app on their mobile phone telling them ‘where is my
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nearest…?’, or guiding the emergency services about their business. GI also has a vital role to play in tackling our environmental challenges. Many organisations, particularly in local government, are already using GI to reduce their environmental impact and encourage the community to support them.
For example, Cardiff Council delivers more than £1,300,000 savings through an enhanced special educational needs (SEN) route and vehicle management and efficient contract renegotiation. By using OS MasterMap® Integrated Transport NetworkTM Layer with Capita’s One Route Optimisation application, Cardiff Council reduced the number of vehicles by 40 and reduced routes by 1,200 miles a day, significantly reducing congestion along school routes and their carbon emissions too.
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