News ON THE WING
Speedo launches triathlon app Speedo has introduced the Triathlete i-app, created in conjunction with the triathlon website
Tri247.com. The new app aims to bring users the latest news, events, results, training tips and Speedo product information and is available to download for free from Apple i-tunes stores.
www.speedo.co.uk
The Dazzler signs with Winmau Darryl “the Dazzler” Fitton, one of the biggest names in World darts has signed an exclusive deal with Winmau. He has been working closely with the company’s development team to create his new set of signature darts, which he will use on tour and will be available later in the year.
www.winmau.com
Body Control Swimwear
Aquasphere has launched a range of BCS (Body Control System) swimwear, specifically constructed to flatter the silhouette, whilst giving comfort and support across a range of sizes.
www.aquasphereswim.co.uk
Speedo sign open water champ
Speedo has signed a sponsorship deal with 10K Open Water Olympic Silver medallist and 2009 World Champion, Keri-Anne Payne. She will play a key role in product research and development as Speedo extends its product range into open water swimming.
www.speedo.co.uk
Dyna-band fitness packs
Dynaband has launched new fitness packs – Get Fit for Golf, Fitness for Football and Train for Tennis, all retailing at £24.99. Each pack contains two different strengths of Dyna-Band, an accessory pack in a handy pouch and instruction booklet.
www.dynaband.co.uk
Eden Park to dress RFU
Eden Park has announced a six-year partnership with the Rugby Football Union (RFU) as the official formalwear provider. The new formalwear includes grey suits with white shirts and smart overcoats, together with a range of accessories.
www.eden-park.com Polar launches global campaign
Polar has launched a global marketing campaign to educate active sportsmen and women about how they can achieve their sports and fitness goals. It is based on three stories of improvement from real life Polar users and is being rolled out across 80 countries to include in store point of sale, PR and advertorials and website information.
www.polarelectro.co.uk
8 POLAR WEARLINK+
• Heart rate monitoring whilst running • Data transmitted wirelessly to Nike+iPod Sport Kit or SportBand
• Spoken feedback of BPM • Compatible with most Polar training computers
Launch Pad
Heart rate training on the run
A link up between Nike and Polar, market leader in heart rate training technology, has led to the launch of a new heart rate training product that can be used whilst running and also back in the gym.
P
olar WearLink+ has been designed to work with the Nike+SportBand and the Nike+iPod Sport Kit allowing users to run and train whilst monitoring heart rate for the first time,
Polar claim.
The device is worn around the chest and transmits the user’s heart rate wirelessly to their Nike+iPod Sport Kit or SportBand enabling runners to calculate how hard they are working on any given run. Users can see their beats per minute or hear spoken feedback of their BPM during their workout. After training, it’s possible to transfer the data to the
nikeplus.com web service allowing users to track and check heart rate progress over time, Polar claim.
Polar WearLink+ is also compatible with most Polar training computers using 5 kHz transmission technology, as well as the fifth generation iPod nano and the Nike+iPod Sport Kit. It also works with Polar compatible fitness equipment for use in the gym.
A soft textile chest strap allows for freedom of use during movement and with its hook mechanism, is easy to put on and take off, Polar claim. It is also machine washable and has a replaceable battery.
“We are excited to introduce Polar heart rate technology into the Nike+ system so millions of enthusiastic users can take their training and performance to the next level,” commented Malcolm Douglas, managing director, Polar Electro (UK) Ltd. “ Being able to partner with industry leaders like Nike and Apple who share our passion for sports and technology allows us to deliver what the consumer has asked for by providing the best each company has to offer all in one product.”
The WearLink+ has a recommended retail price of £50.50 and is available through Polar retailers, Nike-owned retail stores and through the Apple Store.
TECH SPEC:
www.polarelectro.co.uk
SGB SPORT NOVEMBER 2010
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