• This book is perfect for beginner and expert bakers alike, offering a “Cupcake 101” introductory chapter full of step-by- step how-to secrets and helpful hints, decorating ideas, and techniques to turn any kitchen into a unique “cupcakery.”
• The playful and nostalgic appeal of the book can be summed up in a few of the quirky titles that the author has chosen for her cupcake creations, such as Cinnamon Sugar Mama, Stupid Cupid, and Strawberry Fields Forever.
MARKETING PLANS
• Advertising in Time Inc. publications, including Southern Living
• Online advertising & promotion on
myrecipes.com &
southernliving.com
• Confi rmed segments on nationally syndicated Daytime TV
OXMOOR HOUSE FRONTLIST n 11
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