• Author Jamie Purviance earned degrees from Stanford University and the Culinary Institute of America, where he graduated with high honors. He is the author of several best-selling cookbooks, and his work has appeared in national magazines and newspapers. He teaches at cooking schools all over the United States and has appeared on many national television shows. • Weber is the foremost name in grilling, a brand recognized by 93% of Americans. Through its successful book publishing programs, Weber has established itself as a brand that knows how to use a grill, not just how to make one.
MARKETING PLANS
• National and regional print and broadcast media campaign
• 6-city Major Market Author Tour • Advertising in Time Inc. publications • Satellite Media Tour and Radio Media Tour
• Foodie and lifestyle web outreach • Online advertising & promotion on
myrecipes.com,
southernliving.com,
cookinglight.com,
SI.com, &
sunset.com
• Co-promotion with Weber marketing machine, including national advertising, online promotion, outreach to Weber Nation, and shared retail promotions • National displays in bookstores
WEBER WAY TO GRILL™ AND TIME TO GRILL™ 12-COPY (2-POCKET) FLOOR DISPLAY ISBN 10: 0-8487-3534-X ISBN 13: 978-08487-3534-0 $299.40 US/ $344.70 CAN
OXMOOR HOUSE FRONTLIST n 9
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