IPTV@IBC2010 special report
Keeping up-to-date with the latest consumer trends in digital TV is an ongoing challenge for pay-TV service providers, telcos and multiple service operators around the world. From the addition of new content, delivered via traditional broadcast networks or broadband IP networks - or increasingly via a combination of both - to the delivery of advanced interactive services, like video-on-demand, time-shift and access to social networking applications, operators seem to be playing a continual game of catch-up. Véronique Malan, vice president strategic marketing at Advanced Digital Broadcast, explains how one customer, A1 Telekom Austria, is overcoming some of these challenges in order to launch new services to its subscribers.
Adding value
to IPTV services H
istorically, operators needed to run ongoing software and hardware integration projects simply to keep up with consumer demand, let
alone build a next generation platform capable of delivering the services that their subscribers will want in the longer term. In the case of A1 Telekom Austria, however, the upgrading process of its aonTV service was aimed at expanding its multimedia functionalities and simply involved a software upgrade of each of its set top boxes. This functionality can now be used by aonTV subscribers. This upgrade was done remotely, and brought an entirely new consumer television experience to A1 Telekom Austria’s subscribers, enabling them to view a range of
S22 l ibe l OFFICIAL GUIDE TO IPTV@IBC2010 september/october 2010 l
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Photo courtesy of A1 Telekom Austria.
their digital content, including user- generated content, from their PC, Internet and mobile phone, and their aonTV box on their television sets. How was this possible? A1 Telekom Austria’s head of multimedia services,
Gerhard Faltner, explained: “We knew that our subscribers’ media consumption preferences were changing and we wanted to make sure we offered consumers additional functionality as part of their existing aonTV service. We needed a way to enable our subscribers to benefit from new multimedia functionality quickly and cost-effectively, without requiring the replacement of our entire installed hardware base.”
A1 Telekom Austria chose an open- standards solution from one of the established leaders in the development of digital pay-TV platforms - Advanced Digital Broadcast - that could be uploaded onto subscribers existing set-top boxes remotely. This helped increase the speed at which the new ‘Meine Medien’ service could be rolled out
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