IPTV Zone@IBC2010 Business Briefings
Business Briefings
Such is the fast moving nature of the technologies being covered by this year’s Business Briefings - including the brand new ‘Armchair Revolutionary’ sessions - that, as we go to press, the programme is not yet confirmed. This overview gives you a summary - for greater detail please refer to the programme at IBC2010, or see
www.ibc.org.
The Business Briefings will take place in the Connected World Hub in Hall 9 - The Connected World Hall.
Friday 10 September: 13:00-14:30
The Armchair Revolutionary – Episode 1 An introduction to Connected TV Chair: Ian Volans, industry consultant. Speakers: Amit Sharma & Charlie Marshall, Ingenious Media.
Saturday 11 September: 10:00-11:30
The Armchair Revolutionary – Episode 2 Content consumption trends in the Connected World. Chair: Ian Volans, industry consultant. Overview: All looks good from the broadcast industry perspective as users take advantage of time-shifting, high-bandwidth Internet connections and video-enabled smartphones to access content anytime, anywhere. As a result, video consumption is increasing. How long will this trend continue? Are there threats that the broadcast industry should be aware of and how can they combat them? Topic: The current and future landscape for broadcasting. How has the Connected Home model evolved into its current shape? What have the key enablers been? What are consumers actually doing today? What regional and national differences - or similarities - exist in consuming TV content? What are the relative market shares of ‘Over- the-top’ VOD options such as iPlayer, Hulu or YouTube and IPTV-based payTV? How much content is being viewed on mobile devices? How do the actual usage trends compare with what the industry anticipated? Speaker: ComScore.
Panel discussion: What happens next? Synopsis: Do users’ ambitions coincide with the available business models? What new business models are emerging? Are there business models in use in some parts of the world that could be adopted elsewhere? What are the implications for the broadcast industry? How are broadcasters and content creators adapting to the new environment of multiple distribution channels? Panellist: Giles Cottle, senior analyst, Informa T&M.
12:00-13:30
End-to-endless television: Desirable, workable, profitable. Chair: Lena Forsberg, marketing manager, Ericsson. Synopsis: The nature of TV viewing - and the viewing audience - around the world is changing fast. Viewers are starting to discover that TV can actually be made to follow them, shifting time, place and device to fit their own desires. In this session Ericsson will share insights gained from numerous consumer studies carried out around the globe and discuss trends identified through working with the world's leading broadcasters, operators and programmers. Hear the latest on technology trends including multi screen/multi platform, on-demand and 3D. A guest speaker will also share a broadcaster’s insights into working across multiple screens and running a profitable business. Speakers: Erik Kruse, strategic marketing manager and multimedia visionary; Peter
S10 l ibe l OFFICIAL GUIDE TO IPTV@IBC2010 september/october 2010 l
www.ibeweb.com
Linder, director product management network solutions; and Giles Wilson, head of technology, solution area TV - all Ericsson.
14:00
Bringing OIPF specifications to the IPTV market. Synopsis: Free-of-charge standards-based specifications for end-to-end IPTV services will make a major contribution to the creation of a mass market for IPTV. In this briefing session, members of the OIPF will discuss how the Forum specifications are being brought to life in a practical sense, through the definition of usage profiles, engagement in interoperability activities and the establishment of a framework for conformance testing. Moderator: Monika Gadhammar, marketing director, Open IPTV Forum. 14:45:16:15
The convergence of TV and telecoms - Episode 1.
Working (and making money) in the digital world. Chair: Martyn Warwick. Overview: Business models and strategy for convergence and collaboration in communications, media and entertainment.
16:30-17:30
Content discovery in a multi-channel, multi- platform landscape. Chair: Ian Volans, industry consultant. Overview: Multichannel services are now the norm in most European households and catch-up TV and VOD are now more widely accepted among viewers. Coupled with the
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