Distribution I News
Digi-Key and Bridgelux sign global distribution agreement
Digi-Key and Bridgelux, a developer and manufacturer of LED lighting technologies and solutions, have announced that the two companies have entered into an agreement in which Digi-Key will distribute Bridgelux products to customers worldwide. The agreement gives Digi-Key's customers ready access to Bridgelux's entire portfolio of LED array products, including the recently introduced neutral white color temperature (4100K) LED arrays.
Bridgelux has one of the widest ranges of solid-state light sources available, and is currently delivering 240 to 4500 "hot" lumens across a broad range of colour temperatures. This expansive portfolio of UL-recognized arrays has been developed to provide designers with a wide-range of options to help them develop high quality replacement lamps and luminaires for a market rapidly transitioning to energy efficient lighting. "We are very pleased to announce this distribution agreement with Bridgelux," said Dave Doherty, Digi-Key's vice president of semiconductor product. "The demands of an emerging customer base vary greatly between discrete HBLEDs, arrays to fully turn-key solutions. The Bridgelux relationship is keeping with Digi-Key's commitment to provide its customers with the latest and most innovative range of products."
Digi-Key Corporation |
www.digikey.com
Eric Schuck appointed Vice President of Sales for Arrow EMEA
Eric Schuck has been appointed Vice President of Sales, Arrow EMEA (Europe, Middle East, Africa). Through this newly created position, Eric Schuck will be driving forward the ongoing implementation of the company's overall European business strategy and the strengthening of the distributor's role in Europe. In his new role, Schuck will be responsible for managing the Arrow Advantage and Arrow Core Sales organisations and will report to Brian McNally, Arrow EMEA President. Eric Schuck was formerly responsible for Arrow’s Central European Sales activities on the Group’s European management level, in his capacity as Vice President of Sales, Central Europe. Eric Schuck has a long career at Arrow. He has been with Arrow Electronics since 1984, occupying various managerial positions in marketing and sales in Europe and the US in
recent years, ultimately as the Managing Director of Arrow Central Europe GmbH. Schuck will retain this position in addition to his new responsibilities; the position of Head of Central European Sales will be filled anew. “Eric Schuck is an excellent choice for heading our European Sales organisation,” says Brian McNally, Arrow EMEA President. “With 26 years of international experience at Arrow under his belt, he will make significant contributions to the further strengthening of our position, to gaining increased market share and to the intensification of our vertical market penetration.” Arrow’s focus in Europe is especially on growth in the lighting, automotive and transportation, medical and military markets.
Arrow Electronics |
www.arrowne.com Farnell unveils new information service to support electronic SMEs
Premier Farnell is looking to support SMEs in the UK and has launched an SME Business Information Hotline, a new information, knowledge and support service. It provides a direct link to Farnell’s technical experts to provide support and information on a wide range of electronics topics plus support on legislation and training. Many SMEs find regulatory burdens complex and time-consuming. Legislative issues like RoHS, WEEE and REACH, for example, are seen as resource- sapping and a major challenge to SMEs. Other challenging issues are access to funding difficulties around breaking into overseas markets, especially the emerging markets, the need for more transparency in public sector procurement and the skills gaps.
The service is linked to Farnell’s element14 online technology portal, the new hotline offers numerous ways for SMEs to contact Farnell; these include phone, live online Chat and email. In addition to providing tailored technical information, the service will support users in their work in securing government and public procurement contracts and create key relationships with relevant partner organisations like Business Link, Train to Gain etc.
“The research conducted jointly by Farnell, the Electronics Leadership Council (ELC) and the UK Electronics Alliance (UKEA) earlier this year highlighted an unfulfilled requirement amongst SMEs for fast access to expert help, support and information to enable them to understand technology and further develop
their business and train employees,” said Alan Paterson, Commercial Director, Farnell Northern Europe. “With our in-house technical experts possessing detailed knowledge across the broadest range of electronics technologies and related matters such as Legislation, Farnell is perfectly equipped to provide such a service to its customers.”
As a result of a comprehensive survey of 1000 UK small businesses, Farnell launched the Small Enterprise Resource Centre on element14 earlier this year, which has been a host for active discussions around the biggest headaches for UK electronic SMEs.
Farnell |
www.farnell.co.uk
18 July/August 2010
Components in Electronics
www.cieonline.co.uk
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