COVER STORY
‘IWAS LEFT AT THE MERCY OF THE BANKS, PAYING 22PC INTEREST ON AN OVERDRAFT,WHICH WASN’T THE CLEVEREST OF THINGS.
I MANAGED TO SURVIVE THAT’ When advising young people on entrepreneurship, Kennelly
urges them to look at what they’re passionate about or inter- ested in. “People think running a business has to be something com-
plicated and sometimes don’t realise that a passion or hobby such asmusic or photography can become their business. If you look at areas you’re really interested in you’ll never feel like you’re working. I’ve only ever spent time on projects I’m really interested in. It makes it very easy. “I have always been crazy about the whole area of media.
When I was running the freelance photography business I started doing reports for radio stations because I tended to be there first when there was a hot story. It was a juggling act from the scene – I was never sure whether to pick up a phone or a camera first. I then started writing stories as well. I realised early on that the only way to ensure I got covered as a photographer was to supply copy to newspapers as well, and that really worked.” Now a judge on the Ernst&Young Entrepreneur of theYear panel, Kennelly is working on a new online design business
currently in stealth mode, which goes under the nameTweak. “It will launch in September and capitalises on a lot of les-
sons we’ve learned over the past 15 years or so.We already have a team of 25 based in Killorglin, Co Kerry and are assembling a team in New York.We want to find the best people across multiple disciplines to build a sustainable global business.”
PILOT POGRAMME IN SECONDARY SCHOOLS
To date, the Young Entrepreneur Programme has focused on second- and third-level students, with Kennelly planning to run a pilot soon in primary schools. “We’ve come through a decade focused on consumption, and
in order to get out of the mess we’re in we must focus on cre- ativity and the execution of ideas. People tend to think setting up a business is all about having good ideas, but the execution of those ideas is the key to success. As an economy we have to operate to a higher standard – very few global businesses of scale have come out of Ireland in the past few years.This long- term pipeline of talent is critical,” he affirms.
Accelerated Capital Allowance (ACA) product submissions invited
20 new technologies added in the following categories:
Suppliers and manufacturers are invited to submit eligible products for consideration.
included, providing a real energy efficiency benchmark
Visit
www.seai.ie/aca for full details on how to submit products to the ACA listings
The Sustainable Energy Authority of Ireland is financed by Ireland’s EU Structural Funds Programme co-funded by the Irish Government and the European Union
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