Global Draw renews independents contracts Phil Horne, managing
THE GLOBAL DRAW will continue as sole provider of server based gaming machines for both Taylormade Betting and Pridmore Bookmakers, the independents having renewed their existing contracts for four and three years respectively. These latest deals maintain
The Global Draw’s 100% renewal rate with independent bookmakers reaching the end of their agreements. Taylormade has 67 industry
leading Nevada gaming terminals across 22 shops, while Pridmore has 15 shops with a total of 58 machines. Following Scientifi c Games’
partnership with Playtech earlier this year, the VideoBet software will soon be available on all gaming machines and both Taylormade and Pridmore were enthused by the developments that will be offered. Taylormade’s managing
director of The Global Draw, said: “To achieve growth in both our installed base and also machine performance against the backdrop of a recession is welcome news indeed, not just for us but our independent customers. “We know how important machine income is to betting shops and recognise that the majority of independent operators don’t have access to the same resources and budgets for machine marketing as the major national chains. “That is why we pride
ourselves on working in close partnership with our independent
whether they have machines for one shop or 100 shops, in order to grow income levels.”
director Steve Taylor said: “When it came to renewing our contract we looked around the marketplace but it soon became clear we were already with the company that could offer us the best deal and give our customers the best gaming content they enjoy playing. “We are very excited about
the new features that will soon be offered by The Global Draw with the VideoBet partnership. “Our ultimate aim is to offer
the best gaming experience and the best value for money and this is what The Global Draw machines enable us to do.” Pridmore’s general manager
Alan Dennis also saw the benefi ts of renewing his agreement with The Global Draw. He said: “We are excited to be working with a company that is moving forward. The fl exible promotions we will be able to offer through the new software will really help us keep in touch with our customers. “We saw all the exciting
developments at a recent VideoBet roadshow and this made us very confi dent about continuing our contract.” The Global Draw has
A game of roulette with the
customers,
neighbours? THE GLOBAL DRAW
has refreshed the roulette offer available on its Nevada terminals. The popular game for betting
shop customers now features a ‘Neighbours Bet’ option allowing players to easily place multiple bets on their chosen section of the wheel. Players simply select the Neighbours Bet button which takes them to a new screen where they can automatically place adjacent bets either side of their chosen number on the roulette wheel. The game also now features
low, medium and high staking options, allowing the player to easily ‘stake up’ by selecting their preference. Rick Mountney, group
seen a year on year increase of 10 per cent in gross win across its independent estate. Independents now have Nevada terminals in just under 750 shops.
visit
www.bosmag.co.uk
development director for The Global Draw and sister company Games Media, said: “Roulette is one of our most popular machine titles among LBO customers and it is important to engage the player and enhance the game by adding new and exciting features. “The Global Draw’s new options give the player more ways to play on their favourite game without changing the basic look and feel of roulette.” ■
BOS Magazine July/August 2010 23
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