The Daily Form goes live


MRG CONTINUES TO roll out its DailyForm touchscreen form guide to independent bookmakers with the latest installations taking place in Eastbourne,Truro and Wolver- hampton. The DailyForm is based on the same 26” touch- screen, using the same proven technology that has been em- ployed so successfully on Coral and Paddy Power CITs. The Press Association Sport supplies all the data which is considerably more than any alternative supplied by the printed press. The DailyForm currently delivers horse racing, dogs, football and tennis straight to your fingertips. Cricket and golf are expected to be introduced later in the year. But it’s not just the number of sports on this product that’s impressive, it’s also the quality of the data. Exploring any event on these touchscreens quickly uncovers a wealth of good, solid, stats and figures. All major events are covered from say the Australian Open Tennis Championships to a complete analysis of events taking place on the domestic scene. Special events are also


covered; for the World Cup this year a wealth of data was made available. There were spotlights


said “The Daily Form has been met with a very positive response from our customers. The problem now is that they want more. I think when the system has developed to its full potential with the latest prices, etc. it will be a must for all shops. It will not only help the punters but the staff too.” How much? A unit costs £26.50 per week plus VAT (this rounds up to £135 per month incl VAT) based on a minimum three year contract that includes all the live updates plus hardware and software support. There is nothing else to pay, no hidden costs and everything is taken care of by MRG.


punters have access to the latest available information. Racing’s non-runners and results are displayed simultaneously with the gantry screen updates. In addition there is a breaking news service and that means your customers are the first to get the latest sports news, first hand. With such an intuitively simple design, just a few


on each of the groups and their composition. There were comments on the anticipated performance and impact of key players plus images of the beautiful stadia and lots of additional background information. Just imagine what might be available for the 2012 Olympics! Simon Kellam,Easybet,Truro


Racing, Eastbourne says; “One of the most positive aspects has been my dealings with MRG.They always make me feel as though I am their most important customer.” Whilst


Because the feed is live,


minutes spent browsing by any customer and the DailyForm quickly emerges as a popular alternative. Historically,


customers are drawn from the largest bookmakers on the high street, which means the independent market has not been exposed to the product lines or the service levels that MRG offer. But now, a series of new product releases coupled with targeted investment to develop the support function is beginning to pay dividends. Chris Hurst of Triangle


BETPACK’S, IRELAND’S LOCAL bookmaker online betting service, is growing in leaps and bounds. Media advertising started in May featuring an exclusive offer on the World Cup that got everyone talking, including Bill O’Herlihy, anchor man on RTE’s World Cup coverage, with BetPack offering to refund all outright losing bets on the World Cup if Spain won the competition. BetPack were also the subject


of a major online viral campaign based on the theme of Alex Ferguson joins BetPack. The Alex in question is the trainer of a school boy team in Cork and he fully endorsed BetPack


visit www.bosmag.co.uk


new Irish offering. A nice coup for the BetPack lads! Sign-ups to BetPack are


running at record levels, encouraged no doubt by all the hoopla surrounding the World Cup. BetPack shops are also playing their part with many new registrations coming via the shop floor. Punters now realise that independents, long renowned for being more accommodating to punters, bring the same level of commitment to their online offering. Many shop customers have come to trust the local connection and they like the personal approach an online local offering brings. Furthermore,


BetPack


members are poised to introduce inter-shop payouts across their estates.This is great news for punters who will be able to collect their winnings at any of the 183 shops irrespective of the BetPack member the bet was placed with. Jimmy Finlay of Bamburys Leinster said: “This is a huge breakthrough for us and fantastic news for punters everywhere. It will mean punters can pick up their winnings in any part of the country. If punters are attending a festival, wedding or funeral down the country they can place their bets and collect at any of our 183 shops.” Interest is also growing


among other independents. Finlay said: “We have a lot of interest from other independ- ents about BetPack and many see the value in trading under one great big brand. We are not


MRG’s


much a delight as the quality of the data it displays. If the DailyForm has


touchscreen technology to move rapidly between page selections and it is the speed with which the system operates that is as


expects the Racing Post to disappear off the walls in the foreseeable future, even they recognise that it will eventually be replaced by new technology. The 26” screens are updated automatically from a live data feed and there is nothing that competes with such a comprehensive service. The system utilises


nobody infra-red


everything a punter needs to make good decisions based on great information, then a short demonstration from MRG will confirm what a great idea it is to have the DailyForm in the shop.n


Contact 01453 751871 or email


sales@mrgsystems.co.uk to arrange a demonstration.


in a hurry for expansion. Our focus is to get our online offer- ing working well and get our own shops promoting the serv- ice and, of course, get the inter- shop payouts in place. When we are ready we will talk to the rest of the trade and deal with the expansion issue then.”n


Coral MD Rust joins Ladbrokes


NICK RUST, MANAGING director of Coral Bookmakers, is returning to Ladbrokes. Rust left Ladbrokes in 2002


and worked for BSkyB before joining Coral in September 2007 to succeed Wilf Walsh.n


BOS Magazine July/August 2010 21


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