Cover Story DWDM Makes a Difference at TIME “We had a tight deadline,” Azman said, and of the
vendors participating in the proof of concept, “Tellabs was able to keep to this.” Decision-makers were also impressed with Tellabs’ global
approach to customer support. To meet the schedule, Tellabs not only leveraged its extensive Asia-Pacific-based services expertise, but also sent people from its U.S. operations to help with the proof of concept. “We were able to demonstrate the full ROADM functionality
required,” said Chua Joo Kwang, Tellabs’ regional sales director for Singapore, Malaysia, Thailand, Philippines, Hong Kong and Taiwan. “The proof of concept was completed in a very short time.” Tellabs also made some modifications to the Tellabs 7100
THE TELLABS® The Tellabs® 7100 OTS ADVANTAGE 7100 Optical Transport System (OTS)
initially caught TIME’s attention because it provides GMPLS-based mesh protection at the wavelength level. This design offers automatic reroute protection even in the event of multiple fiber cuts and enables the carrier to offer 99.999% reliability. TIME knew that high-resiliency, combined with
the Tellabs 7100 platform’s ability to support virtually unlimited bandwidth at improved price points, would be a hit with customers. Johari Raja Affendi, Tellabs’ account rep for TIME, said that the Tellabs 7100 network will lead to potential growth in the enterprise market for TIME,
OTS to help meet the unique needs of TIME’s network, based partly on submarine cables connecting markets located along the country’s 2 coasts. The use of submarine cables could have increased the solution costs, but Tellabs minimized the number of regenerators and other expensive components needed to reduce costs by about 35%. TIME’s network has a total of 66 nodes and includes 4
landing points in Malaysia, as well as 2 points in Singapore. Once Tellabs was chosen, the first phase of the network upgrade was completed in just 4 weeks, meeting TIME’s ambitious deployment schedule. Additional phases of the network upgrade will roll out during 2010. With the network in operation for just a few months, it’s too early for TIME executives to estimate the savings thus
with more Tellabs® 7100 Nano™ products expected to
be deployed and more services revenue generated in the process. Other Tellabs 7100 OTS capabilities also can help
TIME and other service providers differentiate their service offerings. One example is remote provisioning, which enables TIME to provision DWDM-based services for its wholesale and enterprise customers in less than 24 hours without a truck roll. Customers also can add new services and locations
quickly by adding new cards rather than new devices. That capability, in turn, can eliminate the need for customers to issue requests for proposal when expanding a service or purchasing a new one, thereby simplifying the sales process. And by eliminating the need for equipment ordering and installation, Tellabs’ approach helps minimize customers’ waiting times. Service providers find the Tellabs 7100 OTS
easy to manage, using the point-and-click capa- bility of the Tellabs®
8000 Intelligent Network
Manager (INM). The Tellabs 8000 INM also provides end-to-end performance monitoring and remote troubleshooting using unique test- ing tools that use live traffic at the packet level. Despite these advanced capabilities, the
Tellabs 7100 OTS is more economical than leg- acy solutions. One of Tellabs’ North American service provider customers saw savings of up to 65% in CapEx and 85% in OpEx compared with its previous network. Tellabs estimates that an upgrade to the
Tellabs 7100 OTS delivers 4 times the band- width at less than 75% of the cost of legacy systems.
TELLABS INSIGHT Q3 10
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