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LTE ASIA CONFERENCE Sept. 7-8, Hong Kong
CHINA 4G WORLD Sept. 9-10, Beijing, China
TRANSPORT NETWORK STRATEGIES Sept. 21-23, Warsaw, Poland
Bull Market for
M-Commerce? When the global economy finally rebounds, a lot of pent-up spending will flow through mobile phones, according to two new analyst reports. Berg Insight predicts that the
number of people using mobile banking and other m-commerce services will have a compound annual growth rate of 59% through 2015, when it will hit 894 million worldwide. “The global number of
mobile banking users more than doubled between 2008 and 2009, and is expected to almost double again in 2010,” said Marcus Persson, telecom analyst at Berg Insight. Meanwhile, Juniper Research
expects that mobile spending on digital and physical goods, money transfers and other transactions will grow from $170 billion this year to nearly $630 billion by 2014. Growth in smartphone adoption and app store usage is one major driver, but so is an expanding range of m-commerce services — such as transportation ticket purchases — running over low- tech SMS. Some wireless carriers are
equally bullish, judging by where they’ve been putting their money lately. For example, in March, China Mobile spent nearly $6 billion for a 20% stake in Shanghai Pudong Development Bank Co. That could turn out to be a wise investment: Asia- Pacific will be home to more than half of all m-commerce users by 2015, Berg predicts. n
ARE YOU SATISFIED WITH YOUR MOBILE PHONE CONTRACT?
A recent study by Which? magazine suggests not.
In an average month, how many days do you access the Internet from your mobile phone?
Contract/SIM only 15.6days Key findings: Pay as you go 8.2days iPhone users 25.1days
1. iPhone users access the Internet from their mobile far more than others.
2. For pay-as-you-go users, supermarket services were the most used, with Asda first (83%), followed by Tesco (73%) and Carphone Warehouse’s Fresh network (44%)*.
Pay as you go
*Fresh was recently replaced with Talkmobile, which won’t appear in surveys until 2011.
41% Instruction Manual
OF WHICH? MEMBERS HAVE NEVER USED THEIR PHONE’S INSTRUCTION BOOK.
TELLABS INSIGHT Q3 5
Source:
which.co.uk
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