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Sunwise Chromafusion Waterloo


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STAG show fully booked T


he STAG buying group has confirmed that its 2010 UK Buying Show is fully booked by exhibitors. Being held at


the Four Pillars Hotel, Cotswold Water Park, on November 21-22, over 65 suppliers have now confirmed their participation. Being held at Cotswold Water Park for the third time,


members’ places are 60% booked so far, and among the attending brands are Hi-Tec, Asics, Saucony, UKL, Puma, Mitre, Canterbury, K-Swiss, Kooga, New Balance, Uhlsport, McDavid and new STAG supplier Terra Plana. “The hard work STAG has successfully put into previous


buying shows has meant that this year’s show has become booked out much earlier than in previous years,” says Ward Robertson, joint managing director of STAG. “We know we can take this formula to our new STAG buying show in Tullamore, Ireland.” STAG’s inaugural Ireland show is being held in Tullamore, County Offaly, on October 31-November 1. www.stagbuyinggroup.com


ActivInstinct launches digital magazine A


LEADING EDGE


Exclusive interview with Andrew Strauss


THE DON


We speak to top triathlete Tim Don


ON THE RUN


Summer fitness with Nicki Waterman


ctivInstinct, the UK’s largest independent specialist sports retailer, launched the debut issue of the digital ActivInstinct magazine at


beginning of June. Created in collaboration with Datateam Business Media, the inaugural issue features exclusive interviews with tennis star Maria Sharapova, England cricket captain Andrew Strauss and former world champion triathlete Tim Don. ActivInstinct, the retailer formally known as Millet Sports, emailed its


new consumer publication to its fast-growing database of active sports consumers. “We are delighted with the debut issue of ActivInstinct,” Simon Millet,


T c ets TickiTickets ts to


W mbledon Gunn & Moor cricket b t


Wimbledon & Gunn M or cr cket bat


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INSIDE THIS ISSUE: TENNIS / CRICKET / TRIATHLON


Superior Optical Assets Light-Reacting Polarisation Reflected Light Blocking Colour Stability Impact Resistance 100% UV Protection Interchangeable Options Anti-Scratch Coating Light-Weight Panoramic View Extreme Durability





managing director and founder of ActivInstinct, tells Sporting Goods Business. “The magazine is an excellent way to offer even greater value to our customers, and the feedback we have had from readers and suppliers alike has been fantastic.” Also featuring fitness tips from celebrity trainer Nicki Waterman and highlighting the latest products in tennis, cricket and triathlon, ActivInstinct


offered readers an exlcusive preview of what tennis stars Andy Murray, Roger Federer, Rafael Nadal and cover girl Sharapova will be wearing at Wimbledon this year. Following the success of its debut, ActivInstinct will begin bi-monthly frequency from September, with the


next issue focusing on the Commonwealth Games, badminton and fitness, with another raft of high-profile interviews also lined up. www.activinstinct.com


Burrda enters UK market S


wiss sportswear brand Burrda has made an initial impact in the UK teamwear market by agreeing to supply teams kits for Premier League football club


Wolverhampton Wanderers and Championship side Watford, who the brand is also joining as club sponsor. ‘Burrda’ is Arabic for ‘fabric’, and the Swiss brand was established by parent


company Pilatus Sports Management in 2007, starting out by supplying team kits for the Qatar and Kuwait national football teams. “In a relatively short amount of time we have developed a strong brand identity


that sports fans are beginning to recognise,” says Charles Diab, General Manager at Burrda. “Now we’re looking seriously at the UK, and already have a number of domestic sides signed up to add to our established reputation with national teams, from football to handball. “We offer high-performance, multi-faceted sportswear at a competitive price


Get off my shirt:Watford benefactor Sir Elton John with Burrda’s Charles Diab (left)


compared with other leading brands. Plans are already in place to launch a high-street line targeted at gym users, increasing the momentum of our expansion into the mainstream sector.” www.burrda.com


www.sunwise.co.uk


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