SGB Outdoor News Hi-Tec sales soar
Outdoor and Sports brand HI-TEC have released their first European quarter sales figures, revealing very impressive growth in athletic and outdoor footwear. HI-TEC’s Athletic footwear sales rose by 63% and HI-TEC’s Outdoor footwear sales rose by 48% against the same period in 2009. Meanwhile, during the first quarter of
2010 HI-TEC has also reported a 35% increase in business with STAG buying group members (which also incorporates FREEDOM, the outdoor buying group), based on the same period last year. Ricky Chandler STAG / FREEDOM Joint
Managing Director commented: “The Outdoor range from Hi-Tec has become an integral part in the growth of Freedom in the last 12 months. Excellent product quality and innovation is backed by first class customer service and marketing initiatives. Freedom members really have seen the huge benefit that Hi-Tec Outdoor can bring to their businesses. We are working very closely with Hi-Tec to ensure this growth continues” Charles Willis is also joining HI-TEC as Outdoor Creative Director.
Charles has worked for Merrell, a division of Wolverine World Wide, for 18 years. He leaves his position as Merrell Group Vice President – Creative Director, where his outstanding innovative creativity has influenced many legendary and iconic outdoor product designs such as the Jungle Moc and Chameleon.
Freedom announce Terra Plana as new supplier
Outdoor buying group Freedom has signed up Terra Plana as an official supplier.
Ricky Chandler, MD of Freedom, says: “After meeting with Ben and Andrew from Terra Plana, learning about the product and actually seeing the range we were extremely
impressed and look forward to seeing this brand flourish. All of our Freedom members will receive preferential terms.”
Ben Le Vesconte, SD of Terra Plana, says: “We are very excited to meet and present the VivoBarefoot range to Freedom members. Our goal is to inspire natural movement by leading the barefoot revolution.” Terra Plana has spent five years perfecting and developing footwear inspired by ecological survival. Terra Plana, using VivoBarefoot technology, is the original and authentic barefoot shoe, and has an international patent for the uniquely thin puncture resistant rubber sole (the thinnest on the market).
This incredible footwear stimulates, strengthens, improves health and realigns your natural posture. Terra Plana also create shoes from recycled materials using an unusual combination of artisan and modern technology. To view the current ranges please go to
www.terraplana.com. Terra Plana are launching the Franklin and Aqueous waterproof hiking boots in AW2010. You can see this year’s version worn by Bear Grylls in his hit show Born Survivor on the Discovery Channel.
JUNE 2010 SGB OUTDOOR 5
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