PARKLIFE
Parklife
and Croc Feeding Experience (once per day). Tiger Island hosts two tiger presentations and a cougar presentation daily and additionally, there is the seasonal MTV Plugs into Dreamworld – Summer Series Live shows (which ran from December 26, 2009 – January 22, 2010). Special events are also held during the year. For adults, the regularly scheduled events
include New Year’s Eve Amped (a rock and ride festival of sound), DreamDate, the ultimate singles event on February 13, and Screaming Queens, targeting the pink market. For the youth market there is a series of Screamworlds and Night WhiteWater World events which are held on Friday nights and target the 13 – 22 year age bracket, while the park also opens the thrill based rides to regular guests on Friday and Saturday nights, including Redline and Flowrider. For hungry park-goers Dreamworld offers a seated, air-conditioned, fully halal-
accredited restaurant plus six other outlets offering convenient foods and sandwiches, as well as the Yummy Yummy café which is targeted at children. WhiteWater World features three eating outlets. Various ticket options are available for both parks, with one and two day “World”
passes on offer, which allow access to each venue during the chosen period (via an internal gate). Admission gives guests access to all the attractions and facilities on offer, although additional charges are made for items such as the Redline simulator, Flowrider surf experience and the helicopter ride. The average length of stay is two days based on the popularity of the two day World Pass. Brands are clearly an important aspect of Dreamworld and, according to Winkel, over
the past five to eight years the strategy has been to align with brands “that have massive appeal and cut through with different demographic segments (i.e. Wiggles World for toddlers, Nickelodeon Central for “tweens” and Mick Doohan for thrill seekers). This last summer we also teamed up with MTV for a series of live shows daily.” For the future, Winkel notes that at some stage a second phase of the waterpark will
be added, although details are yet to be made available, while Dreamworld itself will no doubt continue to add attractions and grow further as it maintains its position as one of the big Gold Coast draws.
At a glance
Opened in December, 1981
Owned by Ardent Leisure Operates all year round Covers 27 hectares
1,100 staff during the peak summer/ Christmas season
Whitewater World waterpark on adjoining four hectare site
Key areas include Nick Central, Wiggles World, Australian Wildlife Experience and Tiger Island
Main attractions include Tower of Terror, Mick Doohan’s Motocoaster, Giant Drop, Wipeout, The Claw, Nick Central’s Runaway Reptar Roller Coaster, IMAX theatre and Captain Sturt steamboat-style paddle wheeler
www.dreamland.com.au
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