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G2E ASIA PREVIEW

Bally showcases U-Spin at G2E

Award-winning Cash Spin plus powerful new player marketing and communications technology are on stand 900

B

ally Technologies will spotlight an extensive collection of

games and systems products at the G2E Asia trade show and conference. Bally is presenting its latest and most advanced gaming products at its exhibit stand #900, including a full suite of video and mechanical-reel games as well as Bally’s most cutting edge systems and server-based

gaming solutions. “We have

selected a cross- section of the key games and systems that will

take our valued customers in this expanding region to the next level of profitability,” said Gavin Isaacs, Bally’s Chief Operating Officer. “G2E Asia, the largest gaming industry gathering

for the Asia-Pacific region,

gives us the opportunity to showcase some of our most exciting and profit-generating products, many of which were developed specifically for this market.” In Bally’s expansive Games display, the star of

this year’s G2E Asia show is sure to be Bally’s breakthrough Cash Spin video slot with its patent-pending U-Spin gesture-control technology. U-Spin allows players to spin a virtual wheel fast or slow just as if it was an actual physical spinning wheel. Cash Spin is one of the premier games in Bally’s portfolio of new SpinNation spinning-wheel video and reel- spinning slots. “Based on our projections, Cash Spin is well

48 JUNE 2010

on its way to becoming the most successful new gaming device ever developed in the 78- year history of Bally Technologies,” said Cath Burns, Bally’s Vice President and General Manager of Asia-Pacific. “Demand for this game has been exceptional, and we’re very excited to bring this award-winning new game to the growing Asian gaming market. Its interactive style of play and bright spinning wheel delivers worldwide appeal.” Cash Spin also features Bally’s iReels

technology, which superimposes colorful animations and other special effects over actual mechanical reels. Additionally, iReels is touch- enabled, creating another level of player interaction with the game. Another highlight in Bally’s stand is sure to be Hot Shot Progressive Cash Wheel. Already Bally’s most popular brand, Hot Shot Cash Wheel adds to the fun and excitement with its colorful spinning bonus wheel. Once in the Wheel Bonus everyone wins, as there are no losing wedges on the wheel, and the game features Bally’s patent-pending Game-in-Game progressive bonus action. And the Hot Shot Progressive family of

games continues to grow with the new Hot Shot Progressive 15-Reel video slot on the ALPHA Elite V20/20 upright cabinet. What makes this game unique is that it offers players an amazing 243 ways to win, thanks to its 3x5 symbol grid, rather than the traditional linear arrangement of reels. Another Bally standout that will be featured at G2E Asia is Fireball, a worldwide favorite in the highly successful Digital Tower Series. With its exciting top-box bonus animations of bursting fireballs, dramatic music, and special effects, complete with an eight-level progressive, Fireball gives slot players a remarkably exciting and unforgettable gaming

experience. 77777 Jackpotª is another Digital Tower

series game that is sure to generate a great deal of interest with its striking digitally animated ladder bonus top box progressive jackpot feature. Understanding that the number eight holds special significance in Asian culture, Bally will also feature several games with “eights,” which represent good fortune for Asian slot players. These games include Double Blazing 8s and Double Jackpot Triple Blazing 8s. Bally’s G2E Asia Systems display will feature the Company’s most cutting-edge solutions for every size of casino operation and reflect Bally’s success in the market. With its recently announced enterprise-wide contract with Galaxy Entertainment Group (GEG), Bally Systems are now the technology solution of choice for Asia-Pacific’s largest multi-casino operators Sands China Ltd.; GEG; Sociedade de Jogos de Macau (SJM); and GEG. Along with live demonstrations of Bally’s

core SDS slot accounting and player-tracking system, the Company will feature its TableView real-time table rating and player-tracking system. A favorite of gaming operators in this largely table-game dominated market, TableView replaces the manual rating process with electronic automation for entering real- time player ratings, requesting chip fills and credits, entering table closers, issuing customer comps and markers, and changing the table shift. TableView also features a special junket module to help operators better administer their VIP business.

Below: Key Bally’s personnel:

Cath Burns, VP and General Manager, Asia Pacific; Gavin Isaacs, Chief Operating Officer; Ramesh Srinivasan, Executive VP – Systems Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62
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