Contents
SGB
Sporting Goods Business
Regulars
6 News
Strong showing from STAG & Unicorn – Cleatskins finding fame in Spain – World Cup campaign from adidas and Intersport – New Balance partners Kawasaki
10 Launch Pad
The Predator Flex goggles from Zoggs
24 Tech Rep
Ian Latham from Odlo writes about the importance of maintaining a premium brand image at retail
18 Head to Head: Paul Sherratt
Paul Sherratt tells Robin Barwick why Uhlsport has got so much to look forward to in the UK over the coming months
20 Showcase: Base layers
Compression fits, body mapping and temperature control: we look at the latest base layer offering
14 Showcase: Tennis
Yvonne Holberton takes to the tennis court to see what products are likely to shine at Wimbledon this year
Features
12 Field Report: Babolat
SGB talks to Franck Debeauvais, sales and marketing director of Babolat, about establishing the French tennis brand in the UK, and on working with global stars such as Andy Roddick (pictured)
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44