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New Products

Helly Hansen’s new

hoodie and boots!

For winter 2010, Helly Hansen has introduced its new Warm Loose Hoodie into the season’s collection. The Warm Loose Hoodie is a lightweight top that performs well when used in

combination with a piece of HH Dry. It’s ideal for use as a base layer, mid layer or simply as a casual sweater for every day use.

The hoodie is made using a combination of LIFA

technology and merino wool, creating a cosy yet functional top for chilly winter days. In addition, HH Dry has been strategically placed under the arms, creating a dry layer next to the skin for comfort during high intensity activity. Features include: • 57% wool, 43% LIFA • Half zip on chest for ventilation • Casual fit

• Attached hood RRP £70

Helly Hansen continues to demonstrate its commitment to outdoor adventures with the launch of Gaia – a highly technical boot, designed to tackle the elements and keep feet supported and comfortable during any activity.

The versatile Gaia features an abundance of Helly Hansen’s technologies, making it perfect for walking, running, hiking, climbing or snowshoeing. In particular, the Gaia features a unique cushioning and stability system – a lightweight EVA midsole provides cushioning, whilst Nexus Core midfoot technology creates superb traction and control technology in the midfoot strike area. Helly

Hansen’s

new Helly Jelly cushioning material has been strategically placed in the heel area to

prevent injuries, provide optimal shock absorption and to offer comfort on unpredictable terrain. Additional features include: The Gaia is stylish yet functional, and comes in an array of bright

colourways. For men, the Gaia is available in black/tabasco/steel, arctic/black/steel or white/acid green/black in UK sizes 6.5 – 12. Women’s colours include off-white/amethyst/black and frosty/steel/arctic in sizes 3.5 – 8.

The Gaia Boot costs £100. MAY 2010 SGB OUTDOOR

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