SKECHERS continue to sizzle season after season
SKECHERS
support and diverse distribution. The Company is dedicated to meeting the needs of men, women and children of all ages. A one stop shop for consumers, Skechers designs and develops stylish footwear that is also functional. They have also taken an aggressive and varied approach to marketing that has resulted in the campaigns featured in the top UK & Irish magazines, key TV programming, in prime outdoor locations, and front and centre in leading accounts. The footwear is available in department, athletic and specialty stores
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nationwide-as well as in Skechers retail stores. With the UK and Ireland retail and wholesale business moving at full speed, the company has exported it’s business model around the rest of the world, successfully developing an international business that includes 10 subsidiaries 2 joint ventures and a network of over 30 distributors. There are approximately 350 Skechers stores around the world, a number that will grow to 400 in 2010. Between the hundreds of Skechers retail stores and tens of thousands of wholesale doors distribution a house of diverse brands, Skechers is covering the globe, one shoe at a time. Skechers has a diverse offering for men, women and kids around the world, what began with logger boots for men, has grown into more than 3,000 styles for men, women and kids – including numerous signature looks. As the biggest kids’ footwear brand, we have a comprehensive and diverse line for the younger set, Skechers Kids takes our adult shoes and
kechers: Born in a small beachside California community in 1992, Skechers has grown from a one style, one building company to one of the worlds most sought after footwear brands. Skechers’ global success stems from its varied product, unparalleled marketing
transfers them into styles that little ones and big kids will love. Children adore superheroes, and Skechers has them. The below are a couple of examples of the characters you might be familiar with from past and current TV advertising. Skechers develops bespoke Point of Sale materials for these kids characters that look fantastic in store, these items range from 12” to 24” figurines as well as 60” standees. Retailers love this additional in store support and these items are in constant demand across Kids retailers across the UK and Ireland. Skechers also has a dedicated visual merchandising team that focuses on creating brilliant attention grabbing windows and store displays to capture the imagination of kids and adults alike across the country. In only 18 years, Skechers has grown from a single brand and look into a
house of brands – each with it’s own personality. A one-stop-shop for consumers around the world, Skechers continue to design and develop stylish products for those looking for footwear that is both fashionable and functional. Delilah Atkinson, Marketing Manager of Skechers UK & EIRE, said “We strive to make our product accessible to all, and available across stores in the UK and Ireland as well as globally. As the leading lifestyle brand we look for inspiration in the style and attitude that is designed to be both trendy and enduring, while remaining in demand season after season. We use multiple mediums such as print, TV, the London Underground, shopping mall advertising, and perimeter boards at football grounds to deliver this message with maximum impact.
In the world of Skechers, time doesn’t
stand still. We are fast-paced, excited, determined and 100% behind our offering. Our main goal is to provide quality lifestyle product to the masses and make them Skechers customers for life.”
Skechers has grown from a one style, one building company to one of the worlds most sought after footwear brands.
61780 CHAR: DIAMETER TORINO- Side Trim Lace Up Trainer-featured in Charcoal Leather-RRP: £50
61779 BRN: DIAMETER HEISMAN- Dual Binding Slip On-featured in Brown Leather-RRP: £50
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