COFFEE WORLD ■ 9
C&CI
US
PERU
Sara Lees buys more UTZ Certified coffee
March 2010
Appeal launched Sara Lee says it is buying more and more coffee certified by
for coffee farmers
UTZ Certified, having exceeded its internal target for certified
coffee in 2009.
Peros, one of the UK’s leading sup- Sara Lee said it plans to expand its acquisition of certified
pliers of Fair Trade coffee, has coffee further in 2010, by more than 50 per cent, pushing
launched an appeal to help coffee purchases to 40,000 tons. In a statement, the company said
farmers in Peru who have been the 2010 target is 16 times the 2004 target (2,500 tons).
Peros is appealing to the coffee community to
affected by recent flooding in the
support Peruvian farmers affected
country.
by recent flooding
IN BRIEF…
Peter Goodey and James Roberts, joint Managing Directors of Peros, said:
"Our industry needs to sit up and take notice of the recent, tragic events ■ Expanding its international presence once again, BUNN
affecting up to 40,000 people in some of the major coffee-growing areas of has established an office in Shenzhen, China to provide cus-
Peru. Recent floods and landslides have devastated the Cusco region and tomer service and training for our China customers. Billy
emergency aid is desperately required. Public awareness of this disaster is Chang is Vice President of Service and Marketing for Asia
currently very low so fund raising is difficult. This is a situation we would like Pacific and CC Tan acts as Director of Sales for Asia Pacific
to change through an initial appeal to everyone in our industry." and the Sub Continent. The BUNN China office has an
"This region of Peru has supplied coffee to Cafédirect for more than ten equipment showroom. Sales and/or technical training is also
years. It is an area we know very well after visiting in the summer of 2008 available.
with Cafédirect. We witnessed first-hand how lives had only recently been
rebuilt following a devastating mudslide ten years before. These people need ■ "Easier to use and more intuitive" is how shipping line
our financial help, and they need it now." Safmarine describes its new-look website,
"Leander Hollings, founder of an organisation called MySmallHelp, is now www.safmarine.com. "Our key reason for redesigning the
helping in Cusco. We are very keen to support Leander and her team working Safmarine website was to make it easier for our customers
on the ground locally. We are receiving regular reports on their progress and and other shippers to do business with us," said Jan Van
will continue to publicise this through our website, Facebook and Twitter Dooren, Safmarine CIO and e-Commerce Executive. "Not
updates. We hope that this will help generate wider awareness of the cause. only does the new site make it easier for users to find and
"We are also looking to raise money directly. We have set up the Peros access information about our shipping services and e-busi-
Cusco Emergency Appeal (http://www.justgiving.com/PerosCuscoAppeal) to ness functions, but we’ve also made it easier for journalists to
receive donations directly. Because we know the people involved we can be access the Safmarine Media Centre via a direct link on the
confident that the money is being used wisely, going directly to those in great- safmarine.com home page." Van Dooren says that while the
est need. We would hope that everyone associated with our industry would Safmarine website may look very different, the basic function-
want to become more aware of this tragedy that has affected thousands of alities – such as bookings, shipping instructions and bills of
our coffee growers and their communities." lading – have stayed the same and will still be familiar to reg-
ular users.
MEXICO
Nestlé invests in local
production
Nestlé says it plans to invest
US$390 million in Mexico over
the next three years to
increase its coffee processing
capacity.
Most of the money will be
invested in a Nescafé instant
coffee processing plant,
Nestlé said in a statement,
adding that the investment
would increase capacity at the
factory in Toluca by around 40
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