DIARY ■ 11
C&CI
2010
NCA TO HOLD
18-19 May
99TH ANNUAL CONVENTION
March 2010
5-7 March 8th Santos International
Coffee Fest New York- Coffee Seminar - Brazilian The National Coffee Association (NCA) in the US will hold its 99th
New Jersey Coffee: From Production to Annual Convention March 18-20th 2010 at The Ritz-Carlton Laguna
Meadowlands Convention Consumption Niguel in Dana Point, California. It is expected that more than 300
Center Meadowlands NJ Jequitimar Sofitel – senior executives from the coffee industry will attend the two and a
www.coffeefest.com Pernambuco Beach – half day event.
Guarujá – SP - Brazil "As our industry continues to grow in new and exciting ways, it’s
18-20 March www.santoscoffeeseminar.com more important than ever to take time away from our daily profes-
NCA Annual sional lives to get a strategic look at our business as a whole" said
Convention 4-6 June Robert F Nelson, NCA President & CEO. "We’re pleased to provide
Dana Point, California COTECA this forum for the entire coffee community to come together and col-
www.ncausa.org Hamburg, Germany lectively look to meet the challenges of a rapidly changing market-
www.coteca-hamburg.com place."
22-26 March Sessions at the event will focus on keeping pace with change and
81st Session of the 4-6 June understanding how to maximize opportunities. Rocky Laverty,
International Cocoa Council Coffee Fest President and CEO of Farmer Brothers Coffee Company will kick off
Yaoundé, Cameroon Minneapolis the convention with the keynote address.
www.icco.org Minneapolis Convention Among general sessions on day one of the convention Scott
Centre, Minneapolis Clemons, Managing Director of Brown Brothers Harriman & Co will
16-18 April www.coffeefest.com offer insights into the US and world economy as well as the changing
SCAA 22nd coffee trade. David Browning, Vice President, Coffee Initiative, at
Annual 23-25 June Technoserve will discuss challenges that East Africa faces as a region
Exposition Caffè Culture 2010 in marketing its coffee to the world market. Other presentations will
Anaheim, California London, UK include a government affairs update and a panel discussion on the
www.scaa.org www.caffeculture.com issue of child labour.
Day two of the convention will include a sneak preview of the
19-23 April 28-30 October 2010 National Coffee Drinking Trends, a roaster roundtable discussion
United Nations Cocoa TriesteEspresso Expo led by Stephen Schulman, Director of Business Development at S&D
Conference Trieste, Italy Coffee and Colleen Anunu, Director of Coffee at Gimme Coffee focus-
Geneva, Switzerland www.triestespresso.it ing on the issues and shared experiences in the roasting field, a
www.icco.org/about/events.asp social media discussion entitled ‘Marketing in the Digital Age,’ a sci-
29-31 October entific update on issues related to coffee and health led by the NCA’s
25-27 April Coffee Fest Seattle Scientific Advisory Group, and a cupping session.
Tea & Coffee Washington State
World Cup Vienna Convention & Trade
Reed Messe Wein, Centre
Vienna, Austria Seattle, WA TRIESTE ESPRESSO EXPO 2010
www.tcworldcup.com/vienna www.coffeefest.com Preparations are in full swing in Trieste for the fifth TriestEspresso
Expo, which is scheduled for 28 to 30 October this year. The
ANNUAL SCAA EVENT TO TAKE
event, organised by Fiera Trieste in collaboration with the
Associazione Caffè, is set to attract leading entrepreneurs from
PLACE IN ANAHEIM IN APRIL the entire industry chain to Trieste in Italy.
"The espresso coffee sector," said the President of Fiera Trieste,
The Specialty Coffee Association of America (SCAA) is Fulvio Bronzi, "is seeing growth in all geographical areas, with the
bringing the world's largest specialty coffee exhibition to Italian industry certainly in a leading position. At this event we will
Anaheim, California April 15-18th 2010. also be building up collaboration with the scientific world here, to
Thousands of coffee professionals from more than 40 give all expo participants an overview of the new trends in technol-
countries are expected to converge on the Anaheim ogy and all that’s new from studies of the plant’s genetics."
Convention Centre to focus on specialty coffee, sustaining The last event, in 2008, saw an increase in the exhibition area of
the industry and farmer’s livelihoods, and the latest and 37.5 per cent, with visitors from 79 countries, whilst operators from
most innovative trends and products in the coffee market- abroad represented 41 per cent of the total. The number of jour-
place. nalists reporting on the event also increased, and they came from
The event will also see two highly anticipated contests no less than 17 countries.
take place: the US Barista Championship (USBC) and the "For the 2010 event numbers are set to continue this trend,"
Roasters Guild Coffees of the Year Competition. said Mr Bronzi, noting that 70 per cent of the exhibition area is
Complete conference details are available at www.scaa- already taken.
info@scaa.org. For more information about TriestEspresso, see: www.trieste-
press@fiera.trieste.it.
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