GCU_March10_PG7 NEW:Page 6 05/03/2010 09:44 Page 7
News Products & Promotions
Westland Is Again
The ‘Big Supporter’ In Gardening
W
estland Horticulture is again the big
18 million consumers over a 7 week period in April
spender in the gardening sector with a £3
and May. Focusing on simplicity and ease of use, the
million TV and press campaign supporting
Aftercut TV commercial will bring fun and novelty to
its leading brands Resolva and Aftercut and the launch
our screens with the aim to attract new consumers
of the Plant Rescue range, ERAZA slug and snail killer
into the lawncare sector.
and the revolutionary Gro-Sure seeds.
Back by popular demand, the award winning
Westland Enters New Territory
Resolva 24H television advert with its
In addition, Westland’s Plant Rescue
cheeky ‘weed characters’. It will run
range - the ‘one-stop shop’ for all pest
for a period of six weeks starting
problems - will be supported by a national
from 21st April 2010 on terrestrial and digital
press advertising whereas, its new Eraza slug &
channels across UK and Republic of Ireland
snail killer will be backed by a £1/4 million fully
after ‘phenomenal sales’ proved it was a huge
integrated marketing communications campaign.
hit with homeowners last year.
The campaign deals with the emotive issue of
carved out a simple way to get a healthy, vibrant
It scooped two prestigious
slugs and snails destroying gardens in a
lawn in days.
accolades at the 2009 Garden
humorous way. The villains are banished from
Resolva 24H is widely regarded by the trade and
Industry Manufacturers’
the garden, casting Eraza as the hero. This will
consumers as the most exciting and dynamic
Association (GIMA) Awards,
feature on the HOME channel from 1st March 2010
product on the market. We are continuing to
including the GIMA Marketing
for a period of five months and in national press.
invest both in new products under the brand and
Award of Excellence. It was also
“Once again, we have a strong
with a massive £1.2 million support programme.”
awarded a bronze in the prestigious IPA
communication programme
(advertising effectiveness) awards 2009.
designed to bring more
“Resolva 24H has once again had an incredible
consumers into the gardening
year and remains the fastest growing weed
sector,” says Westland’s head
killer brand in the market. The advert will
of marketing, Keith Nicholson.
continue to educate both terrestrial and digital
“We are focused on delivering
viewers on the benefits of this innovative and
a brand communication campaign
easy to use weed control,” says Naomi Jenkins,
to inspire more consumers to enjoy their gardens
product manager for the controls category.
and we recognise that a strong above-the-line
investment is the most effective way to drive
Aftercut TV targeting new users
market growth. “Eraza and Plant Rescue are new
Aftercut is set to drive growth in lawncare with a full
products that we believe are set to take the market
marketing and communications campaign to
by storm and our £1/2 million support package will
underpin and support the launch of its new and
help us build a leading role for both.
improved formulation. The £1.2 million TV
Aftercut remains the most user friendly lawn care
advertising crusade across UK and ROI will reach over
product on the market as it has, since its launch,
a77 Westland Garden Health +44 (0)28 8772 7500 www.gardenhealth.coma77 a77
GCUMARCH 2010 7
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