GCU_March10_PG12:Page 6 05/03/2010 09:52 Page 12
Landscaping
Adding value: help your
customers to lay the
perfect patio
A
s the weather improves, landscapers and DIYers flock to garden
centres to get their hands on materials and tools for spring
gardening projects. With the vast range of products available,
customers welcome guidance on what to buy. Retailers have the
opportunity to position themselves as a source of advice to strengthen
customer relationships and encourage selling-up to premium products.
A common spring job is to lay new paving slabs for patios and replace
those damaged during the winter. This can be a time consuming task
with difficulties arising from incorrect measuring and consistency of
concrete. For garden centre retailers looking to suggest the best paving
products, Lafarge Cement’s Slablayer has been specifically formulated
for all forms of slabs and is ideal for landscapers and DIY-ers.
It is ready-to-use and just requires the addition of water to give
consistently good results. A benefit of Slablayer for retailers is its
weatherproof plastic packaging which can be stocked outside alongside
paving slabs, encouraging link-selling and saving valuable indoor space.
Slablayer is part of a range of other Lafarge ready-to-use products that
help make mortar and post fixing easier and quicker.
a77 Lafarge Cement UK
a77 0845 812 6232
a77 www.lafarge.co.uk
12 GCUMARCH 2010
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