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Cover Story
Stock the best and make lawn
care sales ‘easy peasy’
E
verGreen
®
is the brand-leading name in
It’s also what every retailer wants – with 21.5%
lawn care – it is five times bigger than the
share of the UK lawn food market (2).
nearest branded competitor (1).
The Slow-Growth formula produces up to
In 2010, EverGreen
®
is driving the lawn care
50% less mowing versus other lawn care
market further forward with its innovative
products tested.
products, in-store promotions and heavyweight
advertising, including £600K TV advertising.
EverGreen
®
Mow it Less
™
gives a greener lawn
The famous EverGreen
®
‘frog’ TV commercials
in just three days. It continues to produce a
return just before Easter and will ensure that
thicker, greener lawn over subsequent weeks
sales of EverGreen
®
lawn products jump
without the hard work of extra mowing.
through the roof.
The ads will drive to stores eager consumers
It’s easy to apply and the no-scorch formula can
who want to buy the ‘easy-peasy’ way to the
be applied from early spring to late autumn.
green, green grass at home. After the harsh
Four sizes are available: 100sq m hand-held
winter, lawns are suffering and need some
spreader, £7.99; 220sq m and 400sq m bags,
EverGreen
®
TLC to get them back into tip-top
£9.99 and £18.99; and 100sq m carton, £5.99.
condition ready for spring and summer.
totally satisfied customers that return time and
time again to loyally buy the product that
delivers the best results on the market. It can be
used from early spring until late autumn,
ensuring fantastic sales opportunities for more
than half the year.
There are five sizes available: 50sq m and
100sq m hand-held spreaders, £8.99 and £9.99;
200sq m and 360sq m bags, £12.99 and £22.99;
and 80sq m carton, £7.99.
EverGreen
®
Mow it Less
™
Helping to provide what every gardener wants
– a thicker, healthier, greener lawn but with
minimum mowing – Mow it Less
™
attracts new
and existing gardeners to buy lawn treatments
that provide perfect results and reduced effort.
(1) Source: GFK Value Sales MAT Aug 2009
EverGreen
®
Complete
(2) Source: GFK June 2009
This top selling lawn care product commands the
EverGreen® Complete contains MCPA, mecoprop-P
first three positions in the lawn care market (1).
and ferrous sulphate. NPK: 14-2-4
It produces a thick, green lawn with stronger
EverGreen® Mow it Less™ NPK: 3-5-3 + 2% iron
roots, which better absorb water and nutrients.
This extra vigour helps protect the lawn against Always read the label before use.
heat, drought and other stresses and also helps
Use pesticides safely.
the treated lawn make the most of every drop
of spring and summer water thanks to its
Products marked
®
and
™
are trademarks of
Water Smart
™
formula.
The Scotts Miracle-Gro Company LLC or its subsidiaries.
EverGreen
®
Complete also packs a mighty
punch against lawn weeds and moss, ensuring
the smartest lawn around – one that everyone
will be proud of.
That’s why EverGreen
®
Complete remains the a77 The Scotts Miracle-Gro Company
brand-leading product, providing exciting sales a77 01483 410334
and rewarding profits for retailers and ensuring a77 www.lovethegarden.com
10 GCUMARCH 2010
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