EDUCATION-MAR10-PG08:Page 6 26/02/2010 15:53 Page 6
News
New website for literacy
of family literacy. The winning
entry suggested that the first
blog should look at how we
can make literacy fun and
exciting in an age of
assessment and accountability.
The new brand celebrates
the National Literacy Trust’s
holistic approach to supporting
literacy and the partnerships and networks that
make the charity’s work possible. The new logo is
constructed of four translucent panels which
express the potent combination of reading, writing,
speaking and listening skills; crucial for combating
inequality and supporting social mobility.
The website will also feature a new campaigning
section, which will provide an opportunity to take
action for literacy and reading. The National
Literacy Trust Twitter feed and Facebook page
provide extended ways to keep up to date with
literacy news and to get involved with literacy
projects and campaigns.
National Literacy Trust Director Jonathan
Douglas says:
“The new website is a fantastic resource for
teachers, librarians and anyone else with a passion
for literacy and the benefits it brings. The new site
makes it simple to search online for literacy news
and resources and to get involved with literacy
L
aunch of new online resource reveals today’s of good literacy practice, and a wealth of projects and campaigns.
top literacy issues are the resources for professionals. “The Trust’s energy and focus will also be
impact of technology and family reading The website will feature blogs on literacy issues reflected in the way that we look. The website will
The new National Literacy Trust website from experts including the Director of the National feature our new logo and visual identity which
(officially launched on Monday 1st March) is a Literacy Trust. A competition to launch the new reflects our passion for working in partnership,
free resource providing literacy news and debate, website which asked for suggestions for the sharing our knowledge and adopting creativity
opportunities for engagement with our Director’s first blog, revealed that the current top approaches to literacy.”
campaigns for reading and better literacy, literacy issues are the impact of new technologies,
extensive research and policy information, a Wiki such as Facebook and e-books, and the importance
uwww.literacytrust.org.uk
Asda fail test on school uniforms
C
eleb and students give Asda a 'bad report' for photos of 2000 students, who each wrote
failing to sellFairtrade school uniforms. personal messages demanding that Asda switches
Stacey Dooley, the campaigning star of BBC3s its uniforms to Fairtrade cotton.
'Blood, Sweat & T-shirts', supported students from The giant 'bad school report' was handed in
schools across London, in giving a giant mock up during Fairtrade Fortnight, when students across
'bad school report', to Asda today, showing its the UK will be asking their schools to switch their
failure to sell any Fairtrade cotton uniforms. The own uniforms to Fairtrade cotton.
students demanded that Asda start to sell the Fiona Ranford, Fairtrade Campaigner at People
ethical schoolwear as part of charity People & & Planet, said: Research we commissioned showed
Planet's new 'Wear Fair' campaign which aims to that around 70% of school and college students
get all UK schools to adopt Fairtrade cotton want their uniforms to be made from Fairtrade
uniforms by 2015. cotton. Asda don't sell any Fairtrade cotton
The campaign is targeting Asda, a supermarket uniforms at all, meaning poverty and hardship for
rarely out of the headlines for problems with the farmers making their school uniforms. That's
'I want to ensure that no one has been exploited
sweatshops. Asda lags behind other major why students across Britain are targeting the
in making my children's school uniform but like
supermarkets - the students said, because of its supermarket with this campaign.
most parents I haven't got the time or knowledge
failure to offer Fairtrade cotton uniforms. Malek Araki, a student at Ealing College says: 'I
to start investigating the supply chain of my
Stacey Dooley said, in support of the student's did some research on Fairtrade and I've realised
daughter's school jumper or all the different ethical
Fairtrade Fortnight action: 'It's not about how big it is and what great things it does for
schemes that the high street stores and
boycotting high street chains and running about in farmers'.
supermarkets claim to sign up to. The Fairtrade
unflattering rags...it's about voicing your opinion There is also a growing concern amongst
label is the only guarantee that can instantly assure
as a consumer, telling your favourite stores you're parents that the school uniforms they are buying
me that the producers are being treated fairly'.
interested in fairtrade and ethical clothing.' are contributing to the hunger and hardship faced
The students handed over the 'bad school by cotton producers. Anna Heywood, a mother of
uOnline photo petition to Asda can be found
report'to Asda management. They also handed in two from Newcastle says:
at w.peopleandplanet.org/wearfair/shoutout.
8 FILMCLUB takes your pupils on a journey of FILMCLUB takes your pupils on a journey of
March 2010
discovery through the limitless world of film…discovery through the limitless world of film…
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