3
Utilize cross-platform
eBrochure technology.
eBrochures are not
just for viewing
solely on personal
computers. As
digital technology is
developing, more and
more platforms are
becoming available
for users to read
material on.
The recent launch of Apple’s iPad is a case in point and as people become
more attuned to digital publishing, the widespread general acceptance of
eBrochures and eBooks will become the norm.
As a case in point, the US Book Industry Study Group found that in 2009
one in five books purchased in the US was bought as a digital eBook.
A few ePublishing specialists are currently developing and trialing
applications that will allow eBrochures to be viewed cross-platform in
a single application and at no extra cost. This will save travel marketers
many £1,000’s as it does away with the need for a separate digital brochure
solution for each platform. ‘One size fits all’ online brochure technology
will become a key way to broaden reach whilst simultaneously saving
money.
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