With such small room for error it’s no surprise that the recent economic
downturn has seen so many travel industry casualties. These include the
UK’s third largest tour operator XL Leisure group in September 2008 as well
as cruise specialists Gillett Travel, Scottravel, Holiday Options, Libra Holidays
and more recently golf holiday experts Inta Group.
It’s not just the tour operators who are feeling the pinch either. Japan
Airlines filed for bankruptcy in early 2010 whilst British Airways is currently
losing £1.6 million a day squeezed by falling demand and rising oil prices.
IATA (International Air Transport Association) estimates that the airline
industry will see a post-tax loss of £3.5 billion across the board in 2010.
It’s therefore clear why tour operators, travel agents and airlines are
looking to make substantial cuts without affecting the quality of the
services they provide.
One solution that the travel industry has neglected is digital publishing
(also called e-publishing) which allows companies to not only save
£millions but also make money on its marketing material. This whitepaper
outlines five key ways in which travel companies and airlines can use
digital publishing to slash costs and enhance business performance.
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