With these factors in mind, a key solution is for printed brochures to be
turned into digital editions and the URL link sent by email to interested
prospects and customers. The process couldn’t be easier. Marketers simply
need to upload their Adobe Acrobat PDF file onto a digital publishing
platform and then send the link via email to interested parties. Prospects
simply click on the link and the digital brochure opens out into a page-
turning online version of the printed copy.
The costs savings are huge. Stripped of paper, ink, printing, envelope
and postage costs, savings are normally in the order of 75% or more.
Furthermore, customers can receive the eBrochure in minutes and not
have to wait days for the printed version to land on their doorsteps. And
finally, if an interested party needs a hard copy of the brochure, they can
print out full copies or pages in the comfort of their own home with a
Virgin Holidays appointed YUDU Media as its digital publishing platform
for a number of the company’s eBrochures including its Caribbean, African,
Middle East, Indian and North American brochures.
Over a period of four months, the company attracted over 57,000 visits
to its eBrochures with the average visitor spending more than 3 minutes
perusing selected holidays. It is estimated that it has resulted in a saving
approaching 10% of brochure marketing costs for Virgin Holidays.
View the Virgin Holidays Caribbean brochure
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