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Use digital publishing to
create eBrochures.
Travel brochures
typically cost £1.50
- £2.50 to print and
distribute (depending
on size and quality),
a price that has been
steadily increasing
due to a variety of
destabilising factors
such as increase in
printing costs, raw
pulp inflation (up 24% in two years), coated magazine paper inflation (up
8% or more since 2008), ink prices rises (up to 40% inflation depending
on the ink mix) and increased transport costs due to oil price fluctuations.
These cost rises will soon be added to by Royal Mail which will increase
first class mail prices by 5.2% April 2010.
Not only are brochure costs high and rising, their effectiveness has been
declining. The BPIF (British Printing Industries Federation) recently said:
“
“Travel brochures have suffered a dramatic decline in value in a
short time, the printing of travel brochures still takes place and it still
forms an important part of marketing campaigns from operators,
agents and tourism agencies, but it is now very much on a targeted
basis for direct marketing rather than mass produced for dispersal at
travel agents.”
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