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Park Publications
BOOKS
New books on the amusement industry just keep coming, so here’s a special edition of
Ride Guide with some suggested winter reading. Normal service resumes next month
THE GLOBAL THEME PARK INDUSTRY BY SALVADOR ANTON CLAVÉ
Praised as an essential reference source by, among others, Bob Rogers, and big business, and this book sets about to offer some perspective.
sold out before the end of IAAPA in Las Vegas, this 448-work by Spanish In the second part, Clave offers a few more case studies, as well as
academic Salvador Anton Clavé is a useful and thorough account of the highlighting the commercialisation of leisure, the globalisation of the industry
amusement park industry. and the development of theme park “destinations.” There’s also some good
If you’ve ever wanted a explanation of what differentiates a theme park and stuff on the impact of theme parks to the local economy and the catalyst they
an amusement park, then Clave offers his own 12-point definition, suggesting can provide in stimulating new development. Sections such as “the
it’s more than just theming. By concentrating on the 1980s onwards, the enhancement of the urban landscape at International Drive, Orlando,” are
author aims to address the period in which parks and attractions, proof of this.
“developed into a global phenomenon.” Indeed, one thing that hasn’t changed since the book was
Clearly the industry has much deeper routes in Europe and
written is Orlando’s stature as “theme park capital of the world,”
North America, and these are acknowledged in chapter such as
with over 80 attractions of various sizes and in excess of
those examining the origins of the theme park concept (carnivals,
100,000 hotel rooms. For that reason it’s probably just as well
fairs, expositions, film and media, and also the social
the author only dedicated three pages to Dubailand (perhaps
background/ spending power of guests), plus case studies on
due to lack of any other information at the time).
Bakken, Efteling and even an early amusement park in
In the third and final part of the book, we learn about the
Singapore.
“basic principles of theme park planning,” factors influencing the
Indeed the book is packed with case studies, including
development process (including the support of the public sector)
Europa-Park in Germany, Port Aventura in Spain, Puy du Fou in
and the effects on attendance of second gates.
France, Hersheypark in Pennsylvania, Sunway City in Malaysia
Some hands-on tips in theme park management include how
and Ocean Park in Hong Kong – each singled out for their
to manage staff, operations, maintenance, safety, pricing,
unique characteristics and lessons they may provide to others.
marketing, plus a look at tactics employed by Universal Studios
In looking at the Asia/Pacific region as a whole, Clavé notes that even in
to maximises its retail profits in Hollywood. Most of these, of course, could be
2005 the continent had, “Over 125 facilities receiving more than 500,000
a book in their own right, but they must just provide a quick refresher.
visitors a year, even higher than the USA.” He also examines of the growth of
And maybe that is Clavé’s ultimate achievement with this book. Most of the
the industry in Brazil.
information is already out there, but here it is together in one place. That’s
Like any printed work, the book suffers from certain aspects being out of
why it will make a useful and well-thumbed addition to your desk.
date after publication For example, it concentrates on Tussauds and Merlin
Published by CABI in England, The Global Theme Park Industry is available
Entertainments as separate entities, rather than the powerful force the two
direct from the publisher.
have become today, but nevertheless, the theme is the same: parks are now www.cabi.org
SEEING IS BELIEVING LAKEWOOD PARK SIX FLAGS GREAT
BY RIPLEY’S BELIEVE ITORNOT BY THE GUINAN FAMILY ADVENTURE
This new title from Ripley Part of the Images of America
BY APPLEGATE
Publishing is a collection of the series by Arcadia Publishing, this
strangest stories and features from new book features a history of a
AND BENTON
around the globe. Pennsylvania amusement park by Also new to the Images of
Classic tales from the depths of the family that ran it until its America series is this profile of Six
the Ripley archives are included, closure in 1982. Flags Great Adventure by former
such as the man who coughed up Situated at East Mahanoy employees, season pass holders
a bullet 58 years after being shot Junction in the coal regions of and long-time fans Harry
in the American Civil War. “Ripley northeast Pennsylvania, Lakewood Applegate and Thomas Benton.
Research” boxes take a scientific look at some Park was established by the Guinans in 1916 and Billed as “the world’s largest theme park,” the New
incredible feats. How, for example, do extreme became known as a retreat for the nearby miners and Jersey property covers 2,200 acres and was built to
kayakers survive potentially lethal waterfalls of over their families. Swimming, skating, boxing, big bands rival Walt Disney World in scope. Built in 1974,
100ft? and amusement rides were all part of the offering Great Adventure was the larger-than-life dream of a
Seeing is Believing also includes an eight-page over the years, and even the odd political banquet. larger-than-life personality, Warner Le Roy.
gatefold section showcasing performers from the Using vintage images, this book recalls the various The consummate showman, Le Roy had visions of
glory days of the circus sideshow, plus fascinating lists festivals and celebrations, rides, attractions and celebrity a fantasy world of rides, shows and animals in a
of facts such as the longest pogo stick journey and performances, such as Dick Clark and Doris Day, that beautiful woodland setting. In 1977, Great Adventure
the world’s deadliest animals. Web logos scattered made the park an entertainment Mecca for 68 years. became a member of the Six Flags family and has
throughout the book signal interactive content Authors Peggy Grigalonis and cousins Janet continued to grow ever since.
available via Ripley’s website. Cunningham and Kathy Connolly spent their In recent years it has become home to several
Ripley’s Believe It or Not! Seeing is Believing summers at Lakewood near their grandparents' awe-inspiring rollercoasters, but here readers can
contains 256 pages, filled with both colour and bungalow. Their recollections, along with stories from revisits some of the park’s past attractions such as the
black-and-white illustrations. The book is available their 90-year-old uncle Larry Guinan, youngest son of Garden of Marvels, Big Balloon and Super Teepee –
from Amazon, independent retailers or direct through the founder, recapture the magic and retrace the all big draws back in their day. Featured are more
Ripley Publishing. history of this beloved park. than 200 vintage photographs.
www.ripleybooks.com www.arcadiapublishing.com www.arcadiapublishing.com
40 FEBRUARY 2010
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