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Hasselt every year gets 300,000 as an indoor park. In

The Coaster (by Vekoma)
I think
the Netherlands with the new park we want to have
at Plopsa Coo
400,000.
Plopsaland
De Panne can
Would you open a park in a market where
the characters are not known?
still grow a
It’s hard, normally we would not do that, but we did it
lot. There is
once with Plopsa Coo. In that part of Belgium the
characters were not known, so we launched them on TV
huge
at the same time as the park. It was difficult at first
potential from
because children need two or three years to know all
the characters. Now, after three years, Plopsa Coo is
France. That’s
growing fast. Coevorden we will use the characters Bumba and
why it’s
Plop, but when we do the marketing for De Panne it
Would you licence your brands to other park will it Mega Mindy and Anubis because they are a little
important
operators? bit higher in age. For the indoor parks people will
that we sold
Not for the moment, but when we do some of the drive maybe one hour maximum, but for De Panne it is
remakes, including a Maya the Bee 4D movie, we want two hours, which means bigger kids and bigger rides.
Maya the Bee
to be in every country. So I think eventually we will
to a French
license some characters, especially for countries far You have big plans for the original park?
away from the Benelux. Now we are looking at I think Plopsaland De Panne can still grow a lot.
television
Germany, but we will go outside Europe too. People are coming now from further, so we will create
channel
our own hotel, opening in 2011, and stay open longer

What is more important for your guests – the throughout the year. We will also build an indoor park
characters or the attractions? in De Panne with the theme of Maya the Bee. With
The people in our parks are children with their parents. these things we can have an extra 200-250,000
If you go for this kind of group then the characters are people a year.
very important because children between the age of There is huge potential from France. We are just five
three and seven go just to see the characters. In each minutes from the border, but so far we have just
park there is one live show, and then we have 150,000 French visitors each year. We already have
characters to meet and greet. People expect it because 150,000 from the Netherlands, and they have to drive
it’s Plopsa! The attractions? OK, it is fine that they are for two hours, but they know the characters. So we
there, but you can find attractions in other parks. need a character the French can understand, otherwise
they will go to Parc Asterix or Bagatelle. That why it’s
How do you differentiate the marketing for important that we sold the remake of Maya the Bee to
each park? a television channel in France. Then they will come!
Because we have four parks in the Benelux we have to
do it differently. If we do the marketing for Hasselt or www.plopsa.be
Super Splash (by Mack) at
Plopsaland De Panne
RIGHT: Kabouter Plop
(Gnome Plop) – the
“Plop” in Plopsa
32 FEBRUARY 2010
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