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SONY LAUNCHES ACROSS THE BOARD
TO CATER TO THE EVER-GROWING AUDIENCE OF ENTHUSIASTIC AMATEURS, YOUNG PHOTOGRAPHERS AND VIDEO BLOGGERS IN YOUR
STORE, SONY’S NEW PRODUCTS COMBINE INTUITIVE USER-FRIENDLINESS AND TOP TECHNOLOGY FOR GREAT PICTURES AND VIDEOS
The newest Sony Digital any DSLR camera by The PM5/PM5K moments for years to come.
SLR camera, the α450, Sony to date. The high- and CM5 can The Cyber-shot HX5 boasts
teams fl awless imaging with capacity battery allows record both new imaging innovation
generous creative options up to 1,050 shots super-smooth with Intelligent Sweep
and is ideal for between charges 1280x720/60p Panorama; Exmor R CMOS
consumers – plenty for a video and high Sensor; G lens with 25mm
new to DSLR busy weekend’s resolution Full HD wide angle and 10x optical
photography sightseeing. 1920x1080/ zoom; AVCHD 1080i Full HD
who want the The DSLR-A450 30p clips. Styled movie; GPS and Compass
best possible is available from in a choice of function built-in.
image quality. February 2010. four vibrant The Cyber-shot W380 is
The α450 colour fi nishes, compact, colourful and
shoots up to 7 the PM5/PM5K affordable with 14.1
frames per second and SONY BLOGGIE
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features a rotating effective megapixels; Sweep
is a perfect all-rounder, at home UPLOAD IN STYLE lens that swivels 270 degrees
with everything from casual It’s all about capturing the to capture life from any angle,
portraits to sports photography. moment. And it’s the spirit of including self recording, and
Inside the α450 is a high fun, spontaneous still and video an app to post videos directly
resolution 14.2 effective shooting to social networking sites.
megapixel Exmor
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CMOS sensor. and sharing The PM5K comes supplied
It’s teamed with the powerful that comes with a special lens that allows
BIONZ processor to deliver alive with the user to capture 360
highly detailed, ultra-low noise the launch of degrees of recording. The
images. Sensitivity extends right bloggie
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- a CM5 features ‘pistol-grip’
up to ISO 12800, allowing you fresh concept vertical styling and boasts a
to capture beautifully natural for the style high-quality 5x optical zoom
handheld images in low light conscious. lens, plus a swivel 6.2cm
without fl ash. The bloggie
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LCD screen that fl ips out for
Creative options are enhanced makes its comfortable shooting and
with Auto HDR mode that debut with viewing.
accommodates bright highlights two exciting The bloggie
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PM5, PM5K
and dark shadow details in a new models. and CM5 are available from
single frame. Two successive Both February 2010.
frames shot handheld at different cameras Panorama and HD movie. The
exposure values are merged make it easy THIS SEASON’S SLIM, Cyber-shot TX7 is super-slim
automatically by the camera. to grab COLOURFUL NEW SONY and stylish with Exmor R CMOS
The result is a detail-packed High crisp CYBER-SHOT CAMERAS Sensor; AVCHD 1080i Full HD
Dynamic Range image – with photos Sony’s exciting, new Cyber-shot movie capture and Intelligent
no need for a PC image editor and line-up is bursting with advanced Sweep Panorama.
and specialist skills. In addition video optical technologies and fun-to- The new Cyber-shot line-up of
to fully automatic operation, the clips for quick, hassle-free sharing use features to help everyone digital still cameras is available
exposure difference between on the web. capture and enjoy favourite from February 2010.
frames can be manually set up to Slipping effortlessly into a
3EV, in 0.5EV increments. pocket or bag, the bloggie
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Featured right across the DSLR MHS-PM5/PM5K and MHS-
line-up by Sony, SteadyShot CM5 are perfect for parties, For more
INSIDE
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offers up to 4 steps of days out or trips away. information on
anti-shake correction with the Both new bloggie
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models are the new Sony
full range of 30α lenses and fun and simple to use. Press a digital imaging
two teleconverters, as well as button and shoot crisp, clear 5 range, contact
compatible A-mount optics by megapixel still photos. Press 01932 816000
Konica-Minolta. another button and capture the or visit www.
The α450 also offers the most moment in sparkling Full HD sony.co.uk.
impressive shooting stamina of MP4 video.
PIXEL 12
Pixel Feb 10e.indd 12 03/02/2010 13:19
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